We were born in an era that invites us to mask our shortcomings instead of activating our virtues. Everything we've lived through has already existed, and it even tired us out, but we changed its name to make it interesting again. The cycles of consumption have become increasingly shorter, massive, and prefabricated.

Our definition of success is ruined because it focuses on the acquisition of goods over self-realization. Goods that simultaneously feed the propaganda necessary to sustain the system that is taking your life away.

Investing in experiences, seeking more likes, escaping on a trip, moving neighborhoods, getting ready with somebody, changing phones, subscribing to the new streaming service, buying your car, changing it, signing up here, getting this course, skipping that ad. In the history of humanity, we never had anything 2 clicks away, but at the same time, we've never been so overstimulated, anxious, depressed, or bored.

Maybe it’s because that was never what we needed.

Amidst the noise and static, we discovered how silence screams. We experienced the magnetic power of speaking through deeds, actions, gestures, and details. We connect with the abundance that attracts doing something simply because you love it and its ability to connect with humans who will resonate with the same details as you.

We love helping people find themselves, because it allows us to identify and celebrate the pain and the capacity of pain to push us to empathize, to inspire us to create, transform, and build together a future where precisely that which bothers us simply no longer exists. A future where what defines us will simply be what we love to do.

At real, we make the world we want real.