I can't stay idle. I love connecting the dots and creating movements that add value. Music taught me that when they tell you it can't be done, that's exactly when you should do it.

IRRUMPE USER:

IRRUMPE USER:

IRRUMPE USER:

Juan Pablo Orlandini

Cultural Manager & Performance

10+ Years

Working in the independent music industry

REAL FACTS

+100 artists

In the Nation Independent catalog

+100 artists

In the Nation Independent catalog

REAL FACTS

3 Companies

Founded to democratize culture


REAL FACTS

170 Years

A history at Casawork, your new home.

REAL FACTS

Juan Pablo Orlandini possesses a unique profile that combines his knowledge in performance marketing with the vision of a cultural manager. His technical expertise ranges from video editing to the execution of paid campaigns across all existing platforms and the development of automation flows. But what sets him apart is how he applies these tools to hack the cultural industry.

Forged in strategic roles at Zapping, Aibo Market, and various Chilean agencies, Juan Pablo understood that true power lies at the intersection of technology and culture. This vision led him to found Nación Independiente, where he transformed his frustration as a musician into a complete ecosystem that connects 100+ independent artists with brands and audiences through sophisticated digital strategies.

His project Casawork perfectly exemplifies this hybrid approach: a 170-year-old physical space in the heart of Santiago managed and promoted with the best digital marketing practices. Under his direction, he has created services ranging from professional booking to a 24/7 radio, always with monetization models based on data and performance.

JP represents a new generation of talents who understand that "the most effective campaigns are the ones with soul". His ability to execute paid acquisition strategies, combined with his deep understanding of cultural audiences, makes him a unique asset for brands looking to authentically connect with new generations. When he's not optimizing campaigns or producing music, you’ll find him exploring video games, always seeking new ways to connect technology and human experiences.

Juan Pablo Orlandini possesses a unique profile that combines his knowledge in performance marketing with the vision of a cultural manager. His technical expertise ranges from video editing to the execution of paid campaigns across all existing platforms and the development of automation flows. But what sets him apart is how he applies these tools to hack the cultural industry.

Forged in strategic roles at Zapping, Aibo Market, and various Chilean agencies, Juan Pablo understood that true power lies at the intersection of technology and culture. This vision led him to found Nación Independiente, where he transformed his frustration as a musician into a complete ecosystem that connects 100+ independent artists with brands and audiences through sophisticated digital strategies.

His project Casawork perfectly exemplifies this hybrid approach: a 170-year-old physical space in the heart of Santiago managed and promoted with the best digital marketing practices. Under his direction, he has created services ranging from professional booking to a 24/7 radio, always with monetization models based on data and performance.

JP represents a new generation of talents who understand that "the most effective campaigns are the ones with soul". His ability to execute paid acquisition strategies, combined with his deep understanding of cultural audiences, makes him a unique asset for brands looking to authentically connect with new generations. When he's not optimizing campaigns or producing music, you’ll find him exploring video games, always seeking new ways to connect technology and human experiences.

Juan Pablo Orlandini possesses a unique profile that combines his knowledge in performance marketing with the vision of a cultural manager. His technical expertise ranges from video editing to the execution of paid campaigns across all existing platforms and the development of automation flows. But what sets him apart is how he applies these tools to hack the cultural industry.

Forged in strategic roles at Zapping, Aibo Market, and various Chilean agencies, Juan Pablo understood that true power lies at the intersection of technology and culture. This vision led him to found Nación Independiente, where he transformed his frustration as a musician into a complete ecosystem that connects 100+ independent artists with brands and audiences through sophisticated digital strategies.

His project Casawork perfectly exemplifies this hybrid approach: a 170-year-old physical space in the heart of Santiago managed and promoted with the best digital marketing practices. Under his direction, he has created services ranging from professional booking to a 24/7 radio, always with monetization models based on data and performance.

JP represents a new generation of talents who understand that "the most effective campaigns are the ones with soul". His ability to execute paid acquisition strategies, combined with his deep understanding of cultural audiences, makes him a unique asset for brands looking to authentically connect with new generations. When he's not optimizing campaigns or producing music, you’ll find him exploring video games, always seeking new ways to connect technology and human experiences.