Marcial Parraguez

Marcial began his journey as a teen activist by founding Viva Diversidad Concepción at the age of 16, creating emotional havens for LGBTIQ+ youth in a conservative city. This urgency to create spaces where "difference was not a problem that was tolerated but a strength that was celebrated" marked his entire career. He co-founded Gender Euphoria, integrating human rights committees and local policies, and later created The Closet, an independent digital media outlet where he edited anonymous testimonies on youth sexuality that circulated nationally.

His professional journey includes roles as a feature editor at Pousta, developing content for Converse, Falabella, and Heineken; working at the Centro Cultural La Moneda coordinating press and institutional content; and as Audience Manager at FIDBA in Buenos Aires, mapping networks between films and social collectives. He currently leads communication strategies at Prenseable, where he has positioned startups in tier 1 media such as Diario Financiero, La Tercera, and CNN Chile, transforming nebulous ideas into narratives that generate both economic and symbolic value.

Marcial combines his own naming and messaging architecture frameworks with tools like Scrum, Meta Business Suite, and Google Analytics. His specialty lies in detecting a project's underlying narrative "even when no one has yet formulated it" and translating complex ideas into stories that connect. He has published essays such as "They Shouted at Me Fatty" in the book Fashion and Power (2021) alongside María Emilia Tijoux and Lucía Cuba, presented at the Museum of Contemporary Art.

Beyond his strategic work, Marcial does stand-up comedy, exploring how the intimate can become collective through laughter. He is a ceramist—"as if meditating, as if seeking another way to write with the hands"—and creates illustrated zines about death, sadness, and memory. "I like what is handmade, what doesn't have an algorithm," he confesses. He is currently pursuing a Master's in Communication and Culture at the University of Buenos Aires, delving into critical epistemologies and Latin American cultural studies, while maintaining his certification in agile methodologies.

"The way we tell things is also a way of inhabiting them," says Marcial. His work is precisely that: inhabiting language with rigor and tenderness, building bridges between desire and structure, between the visceral and the strategic, always with the conviction that communicating well is a form of love.