2811
Catalyzing personal transformation to co-create a better collective present
Catalyzing personal transformation to co-create a better collective present
Context
Context
2811 was born in Chile in 2016 as a platform for social innovation and climate action. In a saturated landscape of organizations invoking fear or confrontational activism, it needed a clear identity to stand out and amplify its regenerative impact in the region. The variety of initiatives — impact finance, social innovation, and climate training — added value, yet scattered its narrative and diluted brand recognition.
Four years of growth established a diverse network of allies and projects, but fragmented communication strained the vision of becoming a Latin American benchmark. It was crucial to articulate a coherent message before the leadership window narrowed and other actors occupied that space. The challenge was to unify purpose, culture, and visual expression to support expansion without losing its essence.
2811 was born in Chile in 2016 as a platform for social innovation and climate action. In a saturated landscape of organizations invoking fear or confrontational activism, it needed a clear identity to stand out and amplify its regenerative impact in the region. The variety of initiatives — impact finance, social innovation, and climate training — added value, yet scattered its narrative and diluted brand recognition.
Four years of growth established a diverse network of allies and projects, but fragmented communication strained the vision of becoming a Latin American benchmark. It was crucial to articulate a coherent message before the leadership window narrowed and other actors occupied that space. The challenge was to unify purpose, culture, and visual expression to support expansion without losing its essence.
2811 was born in Chile in 2016 as a platform for social innovation and climate action. In a saturated landscape of organizations invoking fear or confrontational activism, it needed a clear identity to stand out and amplify its regenerative impact in the region. The variety of initiatives — impact finance, social innovation, and climate training — added value, yet scattered its narrative and diluted brand recognition.
Four years of growth established a diverse network of allies and projects, but fragmented communication strained the vision of becoming a Latin American benchmark. It was crucial to articulate a coherent message before the leadership window narrowed and other actors occupied that space. The challenge was to unify purpose, culture, and visual expression to support expansion without losing its essence.
Our cultural analysis revealed a curious, rigorous, and deeply collaborative organization. The team observes, studies, and connects data with meticulous precision, driven by a profound fear of failing to regenerate our planet.
On the other hand, we discovered that something initially perceived as a weakness in brand architecture—its numerous initiatives—could be easily grouped if we viewed them through the lens of "making a small contribution" to drive change. From this perspective, their verticals formed three groups: one dedicated to generating Awareness, another focused on Capabilities, and the last on Connections.
This insight aligned their way of working with their true transformative potential, offering a path to articulate that implicit truth and turn it into strategic differentiation. From this point forward, 2811 became synonymous with catalyzing change.
Our cultural analysis revealed a curious, rigorous, and deeply collaborative organization. The team observes, studies, and connects data with meticulous precision, driven by a profound fear of failing to regenerate our planet.
On the other hand, we discovered that something initially perceived as a weakness in brand architecture—its numerous initiatives—could be easily grouped if we viewed them through the lens of "making a small contribution" to drive change. From this perspective, their verticals formed three groups: one dedicated to generating Awareness, another focused on Capabilities, and the last on Connections.
This insight aligned their way of working with their true transformative potential, offering a path to articulate that implicit truth and turn it into strategic differentiation. From this point forward, 2811 became synonymous with catalyzing change.
Our cultural analysis revealed a curious, rigorous, and deeply collaborative organization. The team observes, studies, and connects data with meticulous precision, driven by a profound fear of failing to regenerate our planet.
On the other hand, we discovered that something initially perceived as a weakness in brand architecture—its numerous initiatives—could be easily grouped if we viewed them through the lens of "making a small contribution" to drive change. From this perspective, their verticals formed three groups: one dedicated to generating Awareness, another focused on Capabilities, and the last on Connections.
This insight aligned their way of working with their true transformative potential, offering a path to articulate that implicit truth and turn it into strategic differentiation. From this point forward, 2811 became synonymous with catalyzing change.
Quick Overview
Quick Overview
Disrupt
Catalyze collective change through individual transformation, launched a narrative that expresses present optimism, avoids catastrophic rhetoric, and positions 2811 as an agent that accelerates regenerative processes using knowledge, collaboration, and immediate action.
The concept took shape in Catalyze, a visual system inspired by everything they do, love, and care about as an organization.
Catalyze collective change through individual transformation, launched a narrative that expresses present optimism, avoids catastrophic rhetoric, and positions 2811 as an agent that accelerates regenerative processes using knowledge, collaboration, and immediate action.
The concept took shape in Catalyze, a visual system inspired by everything they do, love, and care about as an organization.
Catalyze collective change through individual transformation, launched a narrative that expresses present optimism, avoids catastrophic rhetoric, and positions 2811 as an agent that accelerates regenerative processes using knowledge, collaboration, and immediate action.
The concept took shape in Catalyze, a visual system inspired by everything they do, love, and care about as an organization.