Casa Igualdad x The Carter Center
Weaving support networks to transform caregiving into a powerful force
Weaving support networks to transform caregiving into a powerful force
Context
Context
In 2023, Santiago was chosen as one of the 35 global cities to participate in the campaign "Informing Women, Transforming Lives", driven by The Carter Center. The goal was clear: to ensure more women gained access to public information that could change their lives.
But in Santiago, that goal had a concrete face: the invisible caregivers. Women who sustain community well-being with their bodies and time, without recognition, without a support network, without real access to the information that could enhance their everyday reality.
It was in this context that BlackPista reached out to us to co-develop this project together.
In 2023, Santiago was chosen as one of the 35 global cities to participate in the campaign "Informing Women, Transforming Lives", driven by The Carter Center. The goal was clear: to ensure more women gained access to public information that could change their lives.
But in Santiago, that goal had a concrete face: the invisible caregivers. Women who sustain community well-being with their bodies and time, without recognition, without a support network, without real access to the information that could enhance their everyday reality.
It was in this context that BlackPista reached out to us to co-develop this project together.
In 2023, Santiago was chosen as one of the 35 global cities to participate in the campaign "Informing Women, Transforming Lives", driven by The Carter Center. The goal was clear: to ensure more women gained access to public information that could change their lives.
But in Santiago, that goal had a concrete face: the invisible caregivers. Women who sustain community well-being with their bodies and time, without recognition, without a support network, without real access to the information that could enhance their everyday reality.
It was in this context that BlackPista reached out to us to co-develop this project together.
The work and research sessions unveiled a silent wound. Many caregivers feel that asking for support diminishes the value of their affection. This idea limits their search for tools and silences their voice.
When they receive clear, relatable data, a different tone emerges. Information legitimizes their role and creates space for community. Casa Igualdad is a meeting point that celebrates the wisdom of care.
The campaign «Activate Your Network» reflects this vision. It connects municipal services and promotes support circles that grow with every story shared.
The work and research sessions unveiled a silent wound. Many caregivers feel that asking for support diminishes the value of their affection. This idea limits their search for tools and silences their voice.
When they receive clear, relatable data, a different tone emerges. Information legitimizes their role and creates space for community. Casa Igualdad is a meeting point that celebrates the wisdom of care.
The campaign «Activate Your Network» reflects this vision. It connects municipal services and promotes support circles that grow with every story shared.
The work and research sessions unveiled a silent wound. Many caregivers feel that asking for support diminishes the value of their affection. This idea limits their search for tools and silences their voice.
When they receive clear, relatable data, a different tone emerges. Information legitimizes their role and creates space for community. Casa Igualdad is a meeting point that celebrates the wisdom of care.
The campaign «Activate Your Network» reflects this vision. It connects municipal services and promotes support circles that grow with every story shared.
Quick Overview
Quick Overview
Disrupt
The new digital platform of Casa Igualdad became the local embodiment of the global campaign. The website functioned as a hub of transformation connecting caregivers with essential information about three key services: professional accreditation through the School of Caregivers, practical tools for everyday care, and self-care workshops.
The content strategy translated the abstract right to information into concrete stories of transformation.
The impact went beyond the borders of Santiago. Casa Igualdad became a case study within the global network of the Carter Center, demonstrating that when the right to information is combined with an understanding of local realities, it can transform individual lives and social structures. The global campaign found proof of its slogan in Santiago, as informing women truly transforms lives.
The new digital platform of Casa Igualdad became the local embodiment of the global campaign. The website functioned as a hub of transformation connecting caregivers with essential information about three key services: professional accreditation through the School of Caregivers, practical tools for everyday care, and self-care workshops.
The content strategy translated the abstract right to information into concrete stories of transformation.
The impact went beyond the borders of Santiago. Casa Igualdad became a case study within the global network of the Carter Center, demonstrating that when the right to information is combined with an understanding of local realities, it can transform individual lives and social structures. The global campaign found proof of its slogan in Santiago, as informing women truly transforms lives.
The new digital platform of Casa Igualdad became the local embodiment of the global campaign. The website functioned as a hub of transformation connecting caregivers with essential information about three key services: professional accreditation through the School of Caregivers, practical tools for everyday care, and self-care workshops.
The content strategy translated the abstract right to information into concrete stories of transformation.
The impact went beyond the borders of Santiago. Casa Igualdad became a case study within the global network of the Carter Center, demonstrating that when the right to information is combined with an understanding of local realities, it can transform individual lives and social structures. The global campaign found proof of its slogan in Santiago, as informing women truly transforms lives.
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