Neo Clinic
A gateway to a new energy in digital wellness
A gateway to a new energy in digital wellness
Context
Context
When technology and nature unite, an experience emerges that transforms the perception of personal care. At Clínica NEO, we redefine aesthetics and dermatology, creating a bridge between the inner and outer worlds that inspires and revitalizes. How do we translate this essence into a digital platform that resonates with those seeking more than just a conventional clinic?
When technology and nature unite, an experience emerges that transforms the perception of personal care. At Clínica NEO, we redefine aesthetics and dermatology, creating a bridge between the inner and outer worlds that inspires and revitalizes. How do we translate this essence into a digital platform that resonates with those seeking more than just a conventional clinic?
When technology and nature unite, an experience emerges that transforms the perception of personal care. At Clínica NEO, we redefine aesthetics and dermatology, creating a bridge between the inner and outer worlds that inspires and revitalizes. How do we translate this essence into a digital platform that resonates with those seeking more than just a conventional clinic?
Quick Overview
Quick Overview
Disrupt
We kicked off our exploration by delving into NEO's philosophy, examining how its vision transcends the conventional concept of an aesthetic clinic. We discovered that their space shares more in common with a spa or a spiritual retreat, where technology and nature coexist harmoniously to offer a unique experience.
Inspired by the fundamental principles of the Japanese house, particularly the tatami system, we established a baseline for the design that balances modularity and fluidity. This system enables a continuous spatial flow, removing barriers between the interior and exterior, something that deeply resonated with NEO's essence.
Our team focused on how to convey this feeling of smooth transition between spaces, reflecting the midpoint between the internal and external worlds that NEO represents. We analyzed architectural and visual references that helped us understand how to incorporate natural and humanized elements into a digital environment.
We identified several key aspects for the design:
A modular grid that is responsive and reusable, using expansive typography that creates welcoming and relaxing spaces.
Integration of nature elements as part of the artwork, emphasizing the connection with the environment and harmony.
Use of outline iconography to complement and clarify technical information, providing simplicity and clarity.
Implementation of a glass effect on images, enhancing readability and adding an organic finish that invites exploration.
Creation of smooth transitions between pages, offering a visual respite that reflects the experience in the clinic.
We worked closely with the NEO team, incorporating their insights and ensuring that every detail reflected their vision and values. We were inspired by how they perceive well-being, innovation, and the importance of a truly human experience.
We kicked off our exploration by delving into NEO's philosophy, examining how its vision transcends the conventional concept of an aesthetic clinic. We discovered that their space shares more in common with a spa or a spiritual retreat, where technology and nature coexist harmoniously to offer a unique experience.
Inspired by the fundamental principles of the Japanese house, particularly the tatami system, we established a baseline for the design that balances modularity and fluidity. This system enables a continuous spatial flow, removing barriers between the interior and exterior, something that deeply resonated with NEO's essence.
Our team focused on how to convey this feeling of smooth transition between spaces, reflecting the midpoint between the internal and external worlds that NEO represents. We analyzed architectural and visual references that helped us understand how to incorporate natural and humanized elements into a digital environment.
We identified several key aspects for the design:
A modular grid that is responsive and reusable, using expansive typography that creates welcoming and relaxing spaces.
Integration of nature elements as part of the artwork, emphasizing the connection with the environment and harmony.
Use of outline iconography to complement and clarify technical information, providing simplicity and clarity.
Implementation of a glass effect on images, enhancing readability and adding an organic finish that invites exploration.
Creation of smooth transitions between pages, offering a visual respite that reflects the experience in the clinic.
We worked closely with the NEO team, incorporating their insights and ensuring that every detail reflected their vision and values. We were inspired by how they perceive well-being, innovation, and the importance of a truly human experience.
We kicked off our exploration by delving into NEO's philosophy, examining how its vision transcends the conventional concept of an aesthetic clinic. We discovered that their space shares more in common with a spa or a spiritual retreat, where technology and nature coexist harmoniously to offer a unique experience.
Inspired by the fundamental principles of the Japanese house, particularly the tatami system, we established a baseline for the design that balances modularity and fluidity. This system enables a continuous spatial flow, removing barriers between the interior and exterior, something that deeply resonated with NEO's essence.
Our team focused on how to convey this feeling of smooth transition between spaces, reflecting the midpoint between the internal and external worlds that NEO represents. We analyzed architectural and visual references that helped us understand how to incorporate natural and humanized elements into a digital environment.
We identified several key aspects for the design:
A modular grid that is responsive and reusable, using expansive typography that creates welcoming and relaxing spaces.
Integration of nature elements as part of the artwork, emphasizing the connection with the environment and harmony.
Use of outline iconography to complement and clarify technical information, providing simplicity and clarity.
Implementation of a glass effect on images, enhancing readability and adding an organic finish that invites exploration.
Creation of smooth transitions between pages, offering a visual respite that reflects the experience in the clinic.
We worked closely with the NEO team, incorporating their insights and ensuring that every detail reflected their vision and values. We were inspired by how they perceive well-being, innovation, and the importance of a truly human experience.