Daas Motors
Freedom and empowerment for those who want to fully embrace city life
Freedom and empowerment for those who want to fully embrace city life
Context
Context
Lvnengebike, a globally renowned manufacturer of electric motorcycles, opens the door for Pedro Labarca to introduce its products in Chile and shape a unique brand that propels and democratizes national electromobility. In 2019, Santiago emerged as the regional capital for electric transportation; however, the social unrest and the pandemic shattered that progress, bringing the offering back to square one. The current market presents two extremes – urban scooters and high-displacement motorcycles – leaving the middle segment vacant.
The challenge was to position a proposal that combines hardware prestige with an inspirational brand experience, while seizing the environmental and economic urgency to shift from internal combustion to clean energy. Solving this today is critical: Chilean legislation is accelerating green incentives, and consumers are seeking vehicles that maximize performance, style, and long-term savings.
Lvnengebike, a globally renowned manufacturer of electric motorcycles, opens the door for Pedro Labarca to introduce its products in Chile and shape a unique brand that propels and democratizes national electromobility. In 2019, Santiago emerged as the regional capital for electric transportation; however, the social unrest and the pandemic shattered that progress, bringing the offering back to square one. The current market presents two extremes – urban scooters and high-displacement motorcycles – leaving the middle segment vacant.
The challenge was to position a proposal that combines hardware prestige with an inspirational brand experience, while seizing the environmental and economic urgency to shift from internal combustion to clean energy. Solving this today is critical: Chilean legislation is accelerating green incentives, and consumers are seeking vehicles that maximize performance, style, and long-term savings.
Lvnengebike, a globally renowned manufacturer of electric motorcycles, opens the door for Pedro Labarca to introduce its products in Chile and shape a unique brand that propels and democratizes national electromobility. In 2019, Santiago emerged as the regional capital for electric transportation; however, the social unrest and the pandemic shattered that progress, bringing the offering back to square one. The current market presents two extremes – urban scooters and high-displacement motorcycles – leaving the middle segment vacant.
The challenge was to position a proposal that combines hardware prestige with an inspirational brand experience, while seizing the environmental and economic urgency to shift from internal combustion to clean energy. Solving this today is critical: Chilean legislation is accelerating green incentives, and consumers are seeking vehicles that maximize performance, style, and long-term savings.
The public conversation around electromobility focuses on savings and sustainability, but underestimates the desire for personal expression that drives an ambitious audience. A misconception suggests that electric sacrifices power or aesthetics; the reality showcases opportunities to offer sophisticated performance and sleek design.
We discovered that those who "want it all" yearn to reconnect with the city seamlessly and feel like protagonists of a responsible future. Daas Mötors channels this ambition through an Enneagram 3 + 4 personality: achievement-oriented and emotionally refined. This cultural trait—rigorous efficiency and product obsession—turns every interaction into a tangible proof of success.
The public conversation around electromobility focuses on savings and sustainability, but underestimates the desire for personal expression that drives an ambitious audience. A misconception suggests that electric sacrifices power or aesthetics; the reality showcases opportunities to offer sophisticated performance and sleek design.
We discovered that those who "want it all" yearn to reconnect with the city seamlessly and feel like protagonists of a responsible future. Daas Mötors channels this ambition through an Enneagram 3 + 4 personality: achievement-oriented and emotionally refined. This cultural trait—rigorous efficiency and product obsession—turns every interaction into a tangible proof of success.
The public conversation around electromobility focuses on savings and sustainability, but underestimates the desire for personal expression that drives an ambitious audience. A misconception suggests that electric sacrifices power or aesthetics; the reality showcases opportunities to offer sophisticated performance and sleek design.
We discovered that those who "want it all" yearn to reconnect with the city seamlessly and feel like protagonists of a responsible future. Daas Mötors channels this ambition through an Enneagram 3 + 4 personality: achievement-oriented and emotionally refined. This cultural trait—rigorous efficiency and product obsession—turns every interaction into a tangible proof of success.
Quick Overview
Quick Overview
Disrupt
The brand was then defined as a platform for urban freedom. “Go with the flow” encapsulates its promise: to move through the city with silent power and impeccable style. Daas Mötors articulates its differentiation by blending world-class engineering with an omnichannel experience that places the user at the center via CRM, automations, and a digital assistant that guides the purchase.
The narrative celebrates those who unlock the city; showcasing riders who conquer distances, entrepreneurs optimizing logistics, and pedestrians finding an aesthetic and sustainable ally. The visual system Big.little.City operates in three layers: a minimalist vertical structure mobile‑first, high-resolution heroic photography focusing on people and environments, and a playful layer of urban iconography that injects vitality and virality.
The logo design is grounded in clean geometries that evoke advanced technology and sustainability. The use of refined sans-serif typography, contrast of negative spaces, and color schemes inspired by traffic signals emphasizes modernity and connectivity. This visual language reinforces the promise of premium performance and consolidates Daas Mötors' position as “the Tesla of motorcycles” in Chile.
The brand was then defined as a platform for urban freedom. “Go with the flow” encapsulates its promise: to move through the city with silent power and impeccable style. Daas Mötors articulates its differentiation by blending world-class engineering with an omnichannel experience that places the user at the center via CRM, automations, and a digital assistant that guides the purchase.
The narrative celebrates those who unlock the city; showcasing riders who conquer distances, entrepreneurs optimizing logistics, and pedestrians finding an aesthetic and sustainable ally. The visual system Big.little.City operates in three layers: a minimalist vertical structure mobile‑first, high-resolution heroic photography focusing on people and environments, and a playful layer of urban iconography that injects vitality and virality.
The logo design is grounded in clean geometries that evoke advanced technology and sustainability. The use of refined sans-serif typography, contrast of negative spaces, and color schemes inspired by traffic signals emphasizes modernity and connectivity. This visual language reinforces the promise of premium performance and consolidates Daas Mötors' position as “the Tesla of motorcycles” in Chile.
The brand was then defined as a platform for urban freedom. “Go with the flow” encapsulates its promise: to move through the city with silent power and impeccable style. Daas Mötors articulates its differentiation by blending world-class engineering with an omnichannel experience that places the user at the center via CRM, automations, and a digital assistant that guides the purchase.
The narrative celebrates those who unlock the city; showcasing riders who conquer distances, entrepreneurs optimizing logistics, and pedestrians finding an aesthetic and sustainable ally. The visual system Big.little.City operates in three layers: a minimalist vertical structure mobile‑first, high-resolution heroic photography focusing on people and environments, and a playful layer of urban iconography that injects vitality and virality.
The logo design is grounded in clean geometries that evoke advanced technology and sustainability. The use of refined sans-serif typography, contrast of negative spaces, and color schemes inspired by traffic signals emphasizes modernity and connectivity. This visual language reinforces the promise of premium performance and consolidates Daas Mötors' position as “the Tesla of motorcycles” in Chile.
Reach
Branding Design
Web Design
Web Development
Design Systems
Profile
Entrepreneurs
Industry
Transport