#StayReal
Transparency in the supply chain through blockchain
Transparency in the supply chain through blockchain
Context
Context
The fair trade certification market was filled with numerous and opaque labels that kept consumers distant from the producing communities. GetFair emerged to transform this dynamic by placing people at the heart of their relationship with what they consume. Its arrival coincided with the rise of the conscious consumer, determined to verify the real impact of each purchase and willing to demand clear data on traceability, working conditions, and local benefits.
The urgency lay in establishing a brand capable of demonstrating authentic transparency, overcoming distrust in traditional labels, and turning verification into a participatory experience. The project needed to craft a compelling narrative and a powerful visual system that would enable the massive adoption of the platform at a time when technological innovation and social pressure offered a unique window of opportunity.
The fair trade certification market was filled with numerous and opaque labels that kept consumers distant from the producing communities. GetFair emerged to transform this dynamic by placing people at the heart of their relationship with what they consume. Its arrival coincided with the rise of the conscious consumer, determined to verify the real impact of each purchase and willing to demand clear data on traceability, working conditions, and local benefits.
The urgency lay in establishing a brand capable of demonstrating authentic transparency, overcoming distrust in traditional labels, and turning verification into a participatory experience. The project needed to craft a compelling narrative and a powerful visual system that would enable the massive adoption of the platform at a time when technological innovation and social pressure offered a unique window of opportunity.
The fair trade certification market was filled with numerous and opaque labels that kept consumers distant from the producing communities. GetFair emerged to transform this dynamic by placing people at the heart of their relationship with what they consume. Its arrival coincided with the rise of the conscious consumer, determined to verify the real impact of each purchase and willing to demand clear data on traceability, working conditions, and local benefits.
The urgency lay in establishing a brand capable of demonstrating authentic transparency, overcoming distrust in traditional labels, and turning verification into a participatory experience. The project needed to craft a compelling narrative and a powerful visual system that would enable the massive adoption of the platform at a time when technological innovation and social pressure offered a unique window of opportunity.
During our research, we identified that trust relied on institutional endorsements acting as a barrier between producers and consumers. This assumption limited people's involvement and diluted the impact at its source. When exploring GetFair's culture, a unique quality emerged: their conviction that trust is built by sharing data, stories, and business decisions with the same clarity as sharing a post on social media.
The decisive insight revealed that people trust when they participate and see the full flow of value. By connecting this human truth with the team's digital-native mindset, we uncovered the potential to turn certification into a collective conversation. GetFair could offer producers and consumers a shared experience that made every step of the chain visible and allowed for real-time celebration of impactful achievements.
During our research, we identified that trust relied on institutional endorsements acting as a barrier between producers and consumers. This assumption limited people's involvement and diluted the impact at its source. When exploring GetFair's culture, a unique quality emerged: their conviction that trust is built by sharing data, stories, and business decisions with the same clarity as sharing a post on social media.
The decisive insight revealed that people trust when they participate and see the full flow of value. By connecting this human truth with the team's digital-native mindset, we uncovered the potential to turn certification into a collective conversation. GetFair could offer producers and consumers a shared experience that made every step of the chain visible and allowed for real-time celebration of impactful achievements.
During our research, we identified that trust relied on institutional endorsements acting as a barrier between producers and consumers. This assumption limited people's involvement and diluted the impact at its source. When exploring GetFair's culture, a unique quality emerged: their conviction that trust is built by sharing data, stories, and business decisions with the same clarity as sharing a post on social media.
The decisive insight revealed that people trust when they participate and see the full flow of value. By connecting this human truth with the team's digital-native mindset, we uncovered the potential to turn certification into a collective conversation. GetFair could offer producers and consumers a shared experience that made every step of the chain visible and allowed for real-time celebration of impactful achievements.
Quick Overview
Quick Overview
Disrupt
The brand was defined as a living seal of citizen engagement. GetFair shifted from presenting itself as an external auditor to acting as an open platform inviting communities to “become more just.” The name took on a slogan-like tone; the voice was geared towards facilitating concrete actions: “scan, learn, share.” Every interaction with the brand needed to reflect simplicity, closeness, and empowerment.
The design evolves around the # symbol, a global emblem of digital connection. This sign functions as a data window: users identify the product, follow the hashtag, and discover the story behind each item. A Swiss-inspired neutral typeface ensures readability across diverse fields; the palette combines a vibrant green conveying hope and a contemporary charcoal expressing rigor. Poster-like social illustrations reinforce urgency and optimism.
The brand was defined as a living seal of citizen engagement. GetFair shifted from presenting itself as an external auditor to acting as an open platform inviting communities to “become more just.” The name took on a slogan-like tone; the voice was geared towards facilitating concrete actions: “scan, learn, share.” Every interaction with the brand needed to reflect simplicity, closeness, and empowerment.
The design evolves around the # symbol, a global emblem of digital connection. This sign functions as a data window: users identify the product, follow the hashtag, and discover the story behind each item. A Swiss-inspired neutral typeface ensures readability across diverse fields; the palette combines a vibrant green conveying hope and a contemporary charcoal expressing rigor. Poster-like social illustrations reinforce urgency and optimism.
The brand was defined as a living seal of citizen engagement. GetFair shifted from presenting itself as an external auditor to acting as an open platform inviting communities to “become more just.” The name took on a slogan-like tone; the voice was geared towards facilitating concrete actions: “scan, learn, share.” Every interaction with the brand needed to reflect simplicity, closeness, and empowerment.
The design evolves around the # symbol, a global emblem of digital connection. This sign functions as a data window: users identify the product, follow the hashtag, and discover the story behind each item. A Swiss-inspired neutral typeface ensures readability across diverse fields; the palette combines a vibrant green conveying hope and a contemporary charcoal expressing rigor. Poster-like social illustrations reinforce urgency and optimism.
Client
Reach
Brand Story
Branding Design
Conceptualization
Revamp
Profile
Entrepreneurs
Industry
Culinary Ventures
Retail