Hype
Let's reclaim trust
Let's reclaim trust
Context
Context
HAIP had been operating for two years in the local market, gearing up for their big leap. However, they faced an uncomfortable truth: they were competing using the same visual codes as the entire influencer marketing industry. Stock images of smiling millennials. Promises of reach and engagement. A sea of indistinguishable platforms talking about metrics but forgetting the essentials: trust.
"It's tough to compete using the same codes as the entire industry," the team acknowledged, "especially considering there's no particular area of the company that's particularly strong in our case."
HAIP had been operating for two years in the local market, gearing up for their big leap. However, they faced an uncomfortable truth: they were competing using the same visual codes as the entire influencer marketing industry. Stock images of smiling millennials. Promises of reach and engagement. A sea of indistinguishable platforms talking about metrics but forgetting the essentials: trust.
"It's tough to compete using the same codes as the entire industry," the team acknowledged, "especially considering there's no particular area of the company that's particularly strong in our case."
HAIP had been operating for two years in the local market, gearing up for their big leap. However, they faced an uncomfortable truth: they were competing using the same visual codes as the entire influencer marketing industry. Stock images of smiling millennials. Promises of reach and engagement. A sea of indistinguishable platforms talking about metrics but forgetting the essentials: trust.
"It's tough to compete using the same codes as the entire industry," the team acknowledged, "especially considering there's no particular area of the company that's particularly strong in our case."
During our research process, an unexpected truth emerged. HAIP didn't see itself as a marketing service provider. Instead, we were dealing with a team of individuals who took strategy development, reporting, planning, or even campaign scripting extremely seriously. Everything always had to be very "meticulous".
This revelation changed everything. HAIP operated with a small team where work was always collaborative, comprehensive, and horizontal. There were no artificial hierarchies or siloed departments. Everyone understood technology, everyone grasped the business, everyone believed in something greater.
And that something greater was precisely what the market needed: while others promised likes and shares, HAIP was quietly building technology that worked with objective, measurable metrics and results. In a context of trust crisis, they offered exactly what was missing: total transparency between investment and impact.
During our research process, an unexpected truth emerged. HAIP didn't see itself as a marketing service provider. Instead, we were dealing with a team of individuals who took strategy development, reporting, planning, or even campaign scripting extremely seriously. Everything always had to be very "meticulous".
This revelation changed everything. HAIP operated with a small team where work was always collaborative, comprehensive, and horizontal. There were no artificial hierarchies or siloed departments. Everyone understood technology, everyone grasped the business, everyone believed in something greater.
And that something greater was precisely what the market needed: while others promised likes and shares, HAIP was quietly building technology that worked with objective, measurable metrics and results. In a context of trust crisis, they offered exactly what was missing: total transparency between investment and impact.
During our research process, an unexpected truth emerged. HAIP didn't see itself as a marketing service provider. Instead, we were dealing with a team of individuals who took strategy development, reporting, planning, or even campaign scripting extremely seriously. Everything always had to be very "meticulous".
This revelation changed everything. HAIP operated with a small team where work was always collaborative, comprehensive, and horizontal. There were no artificial hierarchies or siloed departments. Everyone understood technology, everyone grasped the business, everyone believed in something greater.
And that something greater was precisely what the market needed: while others promised likes and shares, HAIP was quietly building technology that worked with objective, measurable metrics and results. In a context of trust crisis, they offered exactly what was missing: total transparency between investment and impact.
Quick Overview
Quick Overview
Disrupt
With this understanding, we completely redefined HAIP's narrative:
"HAIP is a transformation tool through culturally relevant thought leaders."
It was no longer just an influencer marketing platform. It became a tool to regain communicational trust, facilitating authentic encounters between brands and people through voices that truly matter.
With this understanding, we completely redefined HAIP's narrative:
"HAIP is a transformation tool through culturally relevant thought leaders."
It was no longer just an influencer marketing platform. It became a tool to regain communicational trust, facilitating authentic encounters between brands and people through voices that truly matter.
With this understanding, we completely redefined HAIP's narrative:
"HAIP is a transformation tool through culturally relevant thought leaders."
It was no longer just an influencer marketing platform. It became a tool to regain communicational trust, facilitating authentic encounters between brands and people through voices that truly matter.
Reach
Brand Story
Branding Design
Design Systems
Interface Design
Revamp
Profile
Startups
Industry
Communications