Inco
Human-Scale Technology
Human-Scale Technology
Context
Context
Grupo Inco, based in Costa Rica, is part of the tech consulting and software development sector—a fast-evolving strategic landscape that highlights continuous innovation. Following the forced digitization triggered by the pandemic, Latin American businesses look to modernize their processes, yet they still face adoption and resource gaps.
In this context, Inco was thriving, driven by its agile approach. The next step required defining a strong and coherent identity that communicated its uniqueness in new markets. The challenge was to align purpose, culture, and international projection to establish itself as a reliable ally while sustaining its growth.
Grupo Inco, based in Costa Rica, is part of the tech consulting and software development sector—a fast-evolving strategic landscape that highlights continuous innovation. Following the forced digitization triggered by the pandemic, Latin American businesses look to modernize their processes, yet they still face adoption and resource gaps.
In this context, Inco was thriving, driven by its agile approach. The next step required defining a strong and coherent identity that communicated its uniqueness in new markets. The challenge was to align purpose, culture, and international projection to establish itself as a reliable ally while sustaining its growth.
Grupo Inco, based in Costa Rica, is part of the tech consulting and software development sector—a fast-evolving strategic landscape that highlights continuous innovation. Following the forced digitization triggered by the pandemic, Latin American businesses look to modernize their processes, yet they still face adoption and resource gaps.
In this context, Inco was thriving, driven by its agile approach. The next step required defining a strong and coherent identity that communicated its uniqueness in new markets. The challenge was to align purpose, culture, and international projection to establish itself as a reliable ally while sustaining its growth.
In the work process, we envision how tech brands celebrate transformation, change, and the speed of work, yet they push their clients to transform on a large scale without pause. This narrative disables organizations that need to progress gradually.
Moreover, Grupo Inco showcased a unique quality: their culture values closeness, collaboration, and trust. “At Grupo Inco, you can see that they are passionate about our success” —their clients affirm, highlighting their service vocation. From this contrast, an interesting detail emerged: every technological advancement requires empathy and human judgment to create well-being. By turning that truth into a strategic principle, Inco found the connection between their way of working and the leadership potential they aim to project.
In the work process, we envision how tech brands celebrate transformation, change, and the speed of work, yet they push their clients to transform on a large scale without pause. This narrative disables organizations that need to progress gradually.
Moreover, Grupo Inco showcased a unique quality: their culture values closeness, collaboration, and trust. “At Grupo Inco, you can see that they are passionate about our success” —their clients affirm, highlighting their service vocation. From this contrast, an interesting detail emerged: every technological advancement requires empathy and human judgment to create well-being. By turning that truth into a strategic principle, Inco found the connection between their way of working and the leadership potential they aim to project.
In the work process, we envision how tech brands celebrate transformation, change, and the speed of work, yet they push their clients to transform on a large scale without pause. This narrative disables organizations that need to progress gradually.
Moreover, Grupo Inco showcased a unique quality: their culture values closeness, collaboration, and trust. “At Grupo Inco, you can see that they are passionate about our success” —their clients affirm, highlighting their service vocation. From this contrast, an interesting detail emerged: every technological advancement requires empathy and human judgment to create well-being. By turning that truth into a strategic principle, Inco found the connection between their way of working and the leadership potential they aim to project.
Quick Overview
Quick Overview
Disrupt
The brand definition was structured around the concept of At ahuman scale, which uses people as a reference for growth. The resulting narrative portrays Inco as a partner that accompanies, listens, and guides with rigor. Three statements anchor the brand's voice: when the market accelerates, Inco advances at the pace of its clients; when automation gains ground, Inco enhances human capacity; when metrics dominate the conversation, Inco prioritizes shared experience.
The visual system translates the strategy with a refined logo and a minimalist graphic environment. Icons inspired by digital interfaces and ample margins represent order and precision, while team portraits collaborating reinforce warmth. A palette combining tech-inspired tones with vibrant accents balances innovation and approachability. Every visual resource explains, narrates, and demonstrates the promise of technology at a human scale.
The brand definition was structured around the concept of At ahuman scale, which uses people as a reference for growth. The resulting narrative portrays Inco as a partner that accompanies, listens, and guides with rigor. Three statements anchor the brand's voice: when the market accelerates, Inco advances at the pace of its clients; when automation gains ground, Inco enhances human capacity; when metrics dominate the conversation, Inco prioritizes shared experience.
The visual system translates the strategy with a refined logo and a minimalist graphic environment. Icons inspired by digital interfaces and ample margins represent order and precision, while team portraits collaborating reinforce warmth. A palette combining tech-inspired tones with vibrant accents balances innovation and approachability. Every visual resource explains, narrates, and demonstrates the promise of technology at a human scale.
The brand definition was structured around the concept of At ahuman scale, which uses people as a reference for growth. The resulting narrative portrays Inco as a partner that accompanies, listens, and guides with rigor. Three statements anchor the brand's voice: when the market accelerates, Inco advances at the pace of its clients; when automation gains ground, Inco enhances human capacity; when metrics dominate the conversation, Inco prioritizes shared experience.
The visual system translates the strategy with a refined logo and a minimalist graphic environment. Icons inspired by digital interfaces and ample margins represent order and precision, while team portraits collaborating reinforce warmth. A palette combining tech-inspired tones with vibrant accents balances innovation and approachability. Every visual resource explains, narrates, and demonstrates the promise of technology at a human scale.
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