Kaya Unite
Keep Kaya Blazin'
Keep Kaya Blazin'
Context
Context
Kaya Unite was born in Chile over fifteen years ago with a mission to outfit outdoor adventures fueled by the musical energy of reggae. Their presence blends conceptual physical stores, a network of distributors, and their own e-commerce store, enabling them to cultivate a community that values comfort and a connection with nature.
At the beginning of 2021, the pandemic shook the textile industry and consumer behavior; traditional brands lost relevance due to their insufficient social commitment in an increasingly conscious market. Kaya had just experienced an exceptional CyberDay and realized the moment demanded a clear identity: it needed to consolidate its current brand DNA into a world-class online experience.
Kaya Unite was born in Chile over fifteen years ago with a mission to outfit outdoor adventures fueled by the musical energy of reggae. Their presence blends conceptual physical stores, a network of distributors, and their own e-commerce store, enabling them to cultivate a community that values comfort and a connection with nature.
At the beginning of 2021, the pandemic shook the textile industry and consumer behavior; traditional brands lost relevance due to their insufficient social commitment in an increasingly conscious market. Kaya had just experienced an exceptional CyberDay and realized the moment demanded a clear identity: it needed to consolidate its current brand DNA into a world-class online experience.
Kaya Unite was born in Chile over fifteen years ago with a mission to outfit outdoor adventures fueled by the musical energy of reggae. Their presence blends conceptual physical stores, a network of distributors, and their own e-commerce store, enabling them to cultivate a community that values comfort and a connection with nature.
At the beginning of 2021, the pandemic shook the textile industry and consumer behavior; traditional brands lost relevance due to their insufficient social commitment in an increasingly conscious market. Kaya had just experienced an exceptional CyberDay and realized the moment demanded a clear identity: it needed to consolidate its current brand DNA into a world-class online experience.
During Kaya's research, we realized that Outdoor brands glorify extreme feats, pushing the everyday adventure that millions enjoy daily to the background. In conversations with their community, Kaya uncovered a craving for practical optimism rather than heroic speeches.
During Kaya's research, we realized that Outdoor brands glorify extreme feats, pushing the everyday adventure that millions enjoy daily to the background. In conversations with their community, Kaya uncovered a craving for practical optimism rather than heroic speeches.
During Kaya's research, we realized that Outdoor brands glorify extreme feats, pushing the everyday adventure that millions enjoy daily to the background. In conversations with their community, Kaya uncovered a craving for practical optimism rather than heroic speeches.
Quick Overview
Quick Overview






Disrupt
The strategic definition was based on positioning Kaya Unite as a facilitator of experiences that merge nature with reggae culture. The new manifesto would elevate positive energy and perseverance, embracing a relatable tone of voice and celebrating the duality that distinguishes the brand.
Gradually, we developed a robust and scalable design system to unify visual language and digital components. This system was applied to the complete redesign of the website, which evolved from a transactional showcase to a more immersive storytelling platform. Editorial sections, product sheets, and interactions narrate Kaya's mission.
The strategic definition was based on positioning Kaya Unite as a facilitator of experiences that merge nature with reggae culture. The new manifesto would elevate positive energy and perseverance, embracing a relatable tone of voice and celebrating the duality that distinguishes the brand.
Gradually, we developed a robust and scalable design system to unify visual language and digital components. This system was applied to the complete redesign of the website, which evolved from a transactional showcase to a more immersive storytelling platform. Editorial sections, product sheets, and interactions narrate Kaya's mission.
The strategic definition was based on positioning Kaya Unite as a facilitator of experiences that merge nature with reggae culture. The new manifesto would elevate positive energy and perseverance, embracing a relatable tone of voice and celebrating the duality that distinguishes the brand.
Gradually, we developed a robust and scalable design system to unify visual language and digital components. This system was applied to the complete redesign of the website, which evolved from a transactional showcase to a more immersive storytelling platform. Editorial sections, product sheets, and interactions narrate Kaya's mission.
Reach
Content
Online Store
Web Development
Profile
Brands
Industry
Retail
Fashion & Textile
E-commerce