LaForett
Natural design that connects with the essentials
Natural design that connects with the essentials
Context
Context
LaForett is a Chilean company devoted to daily skin care and nutrition in a non-invasive, easy, efficient, and swift manner, using high-tech devices complemented by serums, cleansing gels, and creams for face and body. With five product lines ranging from facial and hair care to health, wellness, and aromatherapy, the brand caters to modern consumers seeking professional results without sacrificing time. Its initial mission was to foster healthy habits at home through self-care, adapting to a society with limited available time.
It aspired to “bring the best technology to your home for comprehensive care, being experts’ allies” – that is, to position itself as the leading brand in professional technology accessible for domestic use. However, achieving that positioning required more than statements: they needed to build an experiential brand universe that validated their promise of being “the best alternative in the market.”
LaForett is a Chilean company devoted to daily skin care and nutrition in a non-invasive, easy, efficient, and swift manner, using high-tech devices complemented by serums, cleansing gels, and creams for face and body. With five product lines ranging from facial and hair care to health, wellness, and aromatherapy, the brand caters to modern consumers seeking professional results without sacrificing time. Its initial mission was to foster healthy habits at home through self-care, adapting to a society with limited available time.
It aspired to “bring the best technology to your home for comprehensive care, being experts’ allies” – that is, to position itself as the leading brand in professional technology accessible for domestic use. However, achieving that positioning required more than statements: they needed to build an experiential brand universe that validated their promise of being “the best alternative in the market.”
LaForett is a Chilean company devoted to daily skin care and nutrition in a non-invasive, easy, efficient, and swift manner, using high-tech devices complemented by serums, cleansing gels, and creams for face and body. With five product lines ranging from facial and hair care to health, wellness, and aromatherapy, the brand caters to modern consumers seeking professional results without sacrificing time. Its initial mission was to foster healthy habits at home through self-care, adapting to a society with limited available time.
It aspired to “bring the best technology to your home for comprehensive care, being experts’ allies” – that is, to position itself as the leading brand in professional technology accessible for domestic use. However, achieving that positioning required more than statements: they needed to build an experiential brand universe that validated their promise of being “the best alternative in the market.”
During our immersion process, we discovered that all home beauty products were focusing their message on the “all-in-one” and time-saving aspect, filling their communications with technical jargon that reduced self-care to a solitary task (“here's the machine that does X, use it and done”). All promised to make you “more beautiful”, assuming that the customer “lacks” beauty. However, a new truth emerged from our conversations: people – especially new generations – feel that they are already beautiful and seek authenticity and confidence, not magical solutions packed with jargon. Far from viewing the beauty routine as a mechanical task, consumers cherish that intimate self-care moment that restores their confidence and well-being.
During our immersion process, we discovered that all home beauty products were focusing their message on the “all-in-one” and time-saving aspect, filling their communications with technical jargon that reduced self-care to a solitary task (“here's the machine that does X, use it and done”). All promised to make you “more beautiful”, assuming that the customer “lacks” beauty. However, a new truth emerged from our conversations: people – especially new generations – feel that they are already beautiful and seek authenticity and confidence, not magical solutions packed with jargon. Far from viewing the beauty routine as a mechanical task, consumers cherish that intimate self-care moment that restores their confidence and well-being.
During our immersion process, we discovered that all home beauty products were focusing their message on the “all-in-one” and time-saving aspect, filling their communications with technical jargon that reduced self-care to a solitary task (“here's the machine that does X, use it and done”). All promised to make you “more beautiful”, assuming that the customer “lacks” beauty. However, a new truth emerged from our conversations: people – especially new generations – feel that they are already beautiful and seek authenticity and confidence, not magical solutions packed with jargon. Far from viewing the beauty routine as a mechanical task, consumers cherish that intimate self-care moment that restores their confidence and well-being.
Quick Overview
Quick Overview
Disrupt
With these findings, LaForett made a complete 180° shift in its brand definition. They decided to set aside the technical and speed narrative to reimagine themselves with a new central concept, “Reveal Yourself”. This guiding idea embodies the heart of the new LaForett: a brand that positions itself solely as a tool for self-discovery and personal confidence through technology. Instead of promising “more beauty,” LaForett promises to help you unveil the true beauty that’s already within you. In the words of their own team, “LaForett is technology that enables us to unveil what truly lies within us; it’s an invitation to reveal and unleash who we are”.
With these findings, LaForett made a complete 180° shift in its brand definition. They decided to set aside the technical and speed narrative to reimagine themselves with a new central concept, “Reveal Yourself”. This guiding idea embodies the heart of the new LaForett: a brand that positions itself solely as a tool for self-discovery and personal confidence through technology. Instead of promising “more beauty,” LaForett promises to help you unveil the true beauty that’s already within you. In the words of their own team, “LaForett is technology that enables us to unveil what truly lies within us; it’s an invitation to reveal and unleash who we are”.
With these findings, LaForett made a complete 180° shift in its brand definition. They decided to set aside the technical and speed narrative to reimagine themselves with a new central concept, “Reveal Yourself”. This guiding idea embodies the heart of the new LaForett: a brand that positions itself solely as a tool for self-discovery and personal confidence through technology. Instead of promising “more beauty,” LaForett promises to help you unveil the true beauty that’s already within you. In the words of their own team, “LaForett is technology that enables us to unveil what truly lies within us; it’s an invitation to reveal and unleash who we are”.
Reach
Brand Story
Revamp
Conceptualization
Profile
Entrepreneurs
Industry
Cheers
Tech