Macarena AXS
Digital experience that goes beyond the celebration
Digital experience that goes beyond the celebration
Context
Context
Macarena has taken the electronic music scene by storm with events that blend authentic experiences and cutting-edge innovation. In its digital evolution, the brand aims to transform its renowned portfolio—which includes Fiesta Macarena, Secret Live Set, and Freakshow—into a platform that changes the way its followers experience entertainment.
Macarena has taken the electronic music scene by storm with events that blend authentic experiences and cutting-edge innovation. In its digital evolution, the brand aims to transform its renowned portfolio—which includes Fiesta Macarena, Secret Live Set, and Freakshow—into a platform that changes the way its followers experience entertainment.
Macarena has taken the electronic music scene by storm with events that blend authentic experiences and cutting-edge innovation. In its digital evolution, the brand aims to transform its renowned portfolio—which includes Fiesta Macarena, Secret Live Set, and Freakshow—into a platform that changes the way its followers experience entertainment.
The project arises from the need to develop a digital wallet that elevates the Macarena experience beyond events. The brand required a visual identity that encapsulated the exclusivity of its parties and the intimacy of its community, crafting a digital space where users can discover, plan, and access unique experiences.
The project arises from the need to develop a digital wallet that elevates the Macarena experience beyond events. The brand required a visual identity that encapsulated the exclusivity of its parties and the intimacy of its community, crafting a digital space where users can discover, plan, and access unique experiences.
The project arises from the need to develop a digital wallet that elevates the Macarena experience beyond events. The brand required a visual identity that encapsulated the exclusivity of its parties and the intimacy of its community, crafting a digital space where users can discover, plan, and access unique experiences.
Quick Overview
Quick Overview
Disrupt
The creative team uncovered key insights during their research.
Macarena’s DNA blends energy, adventure, and fun with a clear preference for risk over repetition. This spirit drew an audience seeking extraordinary experiences.
The ABC1 and C2 audience demands a platform that goes beyond ticket sales, looking for a comprehensive digital experience that reflects the status of belonging to an exclusive club.
The most revealing insight was discovering how the brand had naturally built internal layers of communication with its audience, creating a unique sense of belonging.
The creative team uncovered key insights during their research.
Macarena’s DNA blends energy, adventure, and fun with a clear preference for risk over repetition. This spirit drew an audience seeking extraordinary experiences.
The ABC1 and C2 audience demands a platform that goes beyond ticket sales, looking for a comprehensive digital experience that reflects the status of belonging to an exclusive club.
The most revealing insight was discovering how the brand had naturally built internal layers of communication with its audience, creating a unique sense of belonging.
The creative team uncovered key insights during their research.
Macarena’s DNA blends energy, adventure, and fun with a clear preference for risk over repetition. This spirit drew an audience seeking extraordinary experiences.
The ABC1 and C2 audience demands a platform that goes beyond ticket sales, looking for a comprehensive digital experience that reflects the status of belonging to an exclusive club.
The most revealing insight was discovering how the brand had naturally built internal layers of communication with its audience, creating a unique sense of belonging.
Reach
Revamp
Interface Design
Profile
Brands
Industry
Entertainment