Octo Inc
Human work reimagined
Human work reimagined
Context
Context
Octopull came to REAL as an enterprise IoT company struggling with an identity crisis. Despite having cutting-edge technology to automate processes, their message was getting lost in a sea of empty tech promises. Companies saw IoT as a threat that would replace workers, not as a tool to enhance human value.
The challenge was clear: how to communicate that automation doesn't come to dehumanize work, but to make it more human?
Octopull came to REAL as an enterprise IoT company struggling with an identity crisis. Despite having cutting-edge technology to automate processes, their message was getting lost in a sea of empty tech promises. Companies saw IoT as a threat that would replace workers, not as a tool to enhance human value.
The challenge was clear: how to communicate that automation doesn't come to dehumanize work, but to make it more human?
Octopull came to REAL as an enterprise IoT company struggling with an identity crisis. Despite having cutting-edge technology to automate processes, their message was getting lost in a sea of empty tech promises. Companies saw IoT as a threat that would replace workers, not as a tool to enhance human value.
The challenge was clear: how to communicate that automation doesn't come to dehumanize work, but to make it more human?
During the research process with the Octopull team, we uncovered a deeply rooted social convention: the belief that technology and humanity are opposing forces. However, as we delved into the team’s culture, we found something eye-opening.
The engineers at Octopull weren't talking about replacing people. They were talking about "unleashing human talent." Every solution they developed started with a question: what if workers could dedicate themselves solely to tasks that truly demand creativity, empathy, and critical thinking?
The transformative insight was understanding that Octopull wasn't selling automation. They were selling the dignification of human work. Their technology didn't subtract from humanity; it multiplied it by eliminating the tedious and the dangerous, allowing people to focus on what makes them truly irreplaceable.
During the research process with the Octopull team, we uncovered a deeply rooted social convention: the belief that technology and humanity are opposing forces. However, as we delved into the team’s culture, we found something eye-opening.
The engineers at Octopull weren't talking about replacing people. They were talking about "unleashing human talent." Every solution they developed started with a question: what if workers could dedicate themselves solely to tasks that truly demand creativity, empathy, and critical thinking?
The transformative insight was understanding that Octopull wasn't selling automation. They were selling the dignification of human work. Their technology didn't subtract from humanity; it multiplied it by eliminating the tedious and the dangerous, allowing people to focus on what makes them truly irreplaceable.
During the research process with the Octopull team, we uncovered a deeply rooted social convention: the belief that technology and humanity are opposing forces. However, as we delved into the team’s culture, we found something eye-opening.
The engineers at Octopull weren't talking about replacing people. They were talking about "unleashing human talent." Every solution they developed started with a question: what if workers could dedicate themselves solely to tasks that truly demand creativity, empathy, and critical thinking?
The transformative insight was understanding that Octopull wasn't selling automation. They were selling the dignification of human work. Their technology didn't subtract from humanity; it multiplied it by eliminating the tedious and the dangerous, allowing people to focus on what makes them truly irreplaceable.
Quick Overview
Quick Overview
Disrupt
This revelation completely redefined Octopull's narrative. It was no longer "an IoT company," but "the company that reimagines the value of human work through technology."
The new identity system reflected this philosophy. The name evolved to "Octo" - more direct, more human. The octopus's eight arms no longer represented multiple sensors; they transformed into a symbol of collaboration: technology and humans working in perfect harmony.
This revelation completely redefined Octopull's narrative. It was no longer "an IoT company," but "the company that reimagines the value of human work through technology."
The new identity system reflected this philosophy. The name evolved to "Octo" - more direct, more human. The octopus's eight arms no longer represented multiple sensors; they transformed into a symbol of collaboration: technology and humans working in perfect harmony.
This revelation completely redefined Octopull's narrative. It was no longer "an IoT company," but "the company that reimagines the value of human work through technology."
The new identity system reflected this philosophy. The name evolved to "Octo" - more direct, more human. The octopus's eight arms no longer represented multiple sensors; they transformed into a symbol of collaboration: technology and humans working in perfect harmony.
Client
Reach
Brand Story
Brand Naming
Branding Design
Design Systems
Revamp
Profile
Companies
Industry
Automation