RAD Creative Venture Studio
Unveiling a Venture Studio that turned creativity into its greatest asset
Unveiling a Venture Studio that turned creativity into its greatest asset
Context
Context
RAD is a group of companies born to elevate the standard of marketing through collaboration, integrity, and innovation. Its rapid growth expanded services and business units, necessitating a clear identity capable of articulating a comprehensive proposal without losing coherence. In a market dominated by agencies focused on short-term results and transactional relationships, RAD had to prove that commercial success can coexist with solid principles.
The challenge was to pause their progress, look inward, and precisely define what the brand represents and how each unit aligns with that purpose. This definition was crucial to capitalize on their expansion, attract like-minded talent, and strengthen their position as an ethical and creative benchmark in Latin America.
RAD is a group of companies born to elevate the standard of marketing through collaboration, integrity, and innovation. Its rapid growth expanded services and business units, necessitating a clear identity capable of articulating a comprehensive proposal without losing coherence. In a market dominated by agencies focused on short-term results and transactional relationships, RAD had to prove that commercial success can coexist with solid principles.
The challenge was to pause their progress, look inward, and precisely define what the brand represents and how each unit aligns with that purpose. This definition was crucial to capitalize on their expansion, attract like-minded talent, and strengthen their position as an ethical and creative benchmark in Latin America.
RAD is a group of companies born to elevate the standard of marketing through collaboration, integrity, and innovation. Its rapid growth expanded services and business units, necessitating a clear identity capable of articulating a comprehensive proposal without losing coherence. In a market dominated by agencies focused on short-term results and transactional relationships, RAD had to prove that commercial success can coexist with solid principles.
The challenge was to pause their progress, look inward, and precisely define what the brand represents and how each unit aligns with that purpose. This definition was crucial to capitalize on their expansion, attract like-minded talent, and strengthen their position as an ethical and creative benchmark in Latin America.
Exploring the context in which RAD emerges, we realized that the industry often sacrifices transparency for profitability. At RAD—on the contrary—we discovered clients and professionals who crave authentic relationships where excellence doesn't clash with ethics; all it needed was a player willing to embody that ideal.
By observing their own culture—people who are free, passionate, and crazy about ideas—the connection between their way of working and market potential emerged. The common element was strikingly clear the moment you step into their offices: a passion that drives all of their teams, holding the power to transform the way brands engage with their audiences.
Exploring the context in which RAD emerges, we realized that the industry often sacrifices transparency for profitability. At RAD—on the contrary—we discovered clients and professionals who crave authentic relationships where excellence doesn't clash with ethics; all it needed was a player willing to embody that ideal.
By observing their own culture—people who are free, passionate, and crazy about ideas—the connection between their way of working and market potential emerged. The common element was strikingly clear the moment you step into their offices: a passion that drives all of their teams, holding the power to transform the way brands engage with their audiences.
Exploring the context in which RAD emerges, we realized that the industry often sacrifices transparency for profitability. At RAD—on the contrary—we discovered clients and professionals who crave authentic relationships where excellence doesn't clash with ethics; all it needed was a player willing to embody that ideal.
By observing their own culture—people who are free, passionate, and crazy about ideas—the connection between their way of working and market potential emerged. The common element was strikingly clear the moment you step into their offices: a passion that drives all of their teams, holding the power to transform the way brands engage with their audiences.
Quick Overview
Quick Overview
Disrupt
In crafting Irrumpe, we saw how its purpose, vision, and values lead toward a unified direction: to transform the industry through ethical, creative, and human projects. This narrative unified the entire group and set the boundaries of action, aligning business decisions and internal culture.
To express the essence, a visual identity of interwoven shapes and contemporary typography was designed to symbolize collaboration and dynamism. The color palette balances a solid black tone—a symbol of authority—with vibrant accents that celebrate creativity. Each element responds to the strategic premise: to demonstrate that ethics can be bold and appealing.
The brand architecture consolidated all units under the RAD umbrella and assigned names with distinct personalities—Not The Same for BTL and events, CLAPS for trade marketing, AGUA Agency for communication—maintaining visual and discursive coherence. Thus, each division reflects its specialty without diluting the central promise of the organization.
In crafting Irrumpe, we saw how its purpose, vision, and values lead toward a unified direction: to transform the industry through ethical, creative, and human projects. This narrative unified the entire group and set the boundaries of action, aligning business decisions and internal culture.
To express the essence, a visual identity of interwoven shapes and contemporary typography was designed to symbolize collaboration and dynamism. The color palette balances a solid black tone—a symbol of authority—with vibrant accents that celebrate creativity. Each element responds to the strategic premise: to demonstrate that ethics can be bold and appealing.
The brand architecture consolidated all units under the RAD umbrella and assigned names with distinct personalities—Not The Same for BTL and events, CLAPS for trade marketing, AGUA Agency for communication—maintaining visual and discursive coherence. Thus, each division reflects its specialty without diluting the central promise of the organization.
In crafting Irrumpe, we saw how its purpose, vision, and values lead toward a unified direction: to transform the industry through ethical, creative, and human projects. This narrative unified the entire group and set the boundaries of action, aligning business decisions and internal culture.
To express the essence, a visual identity of interwoven shapes and contemporary typography was designed to symbolize collaboration and dynamism. The color palette balances a solid black tone—a symbol of authority—with vibrant accents that celebrate creativity. Each element responds to the strategic premise: to demonstrate that ethics can be bold and appealing.
The brand architecture consolidated all units under the RAD umbrella and assigned names with distinct personalities—Not The Same for BTL and events, CLAPS for trade marketing, AGUA Agency for communication—maintaining visual and discursive coherence. Thus, each division reflects its specialty without diluting the central promise of the organization.
Reach
Brand Story
Branding Design
Design Systems
Web Design
Web Development
Conceptualization
Profile
Companies
Industry
Services