Remember
You recycle, Rembre does the rest
You recycle, Rembre does the rest
Context
Context
Rembre is a B Certified Company leading comprehensive recycling management in Chile, acting as an active agent in planet decontamination. From the beginning, the company has developed a complete experience around recycling, taking charge of solving all issues related to recyclable materials, always complying with required regulations and protocols.
In a context where the environmental crisis demands urgent and concrete actions, Rembre faced a critical communication challenge. Its value proposition —being much more than a waste manager— was not adequately reflected in its digital channels. The company needed a visual transformation that conveyed its role as a catalyst for environmental change and a community educator.
The challenge was twofold: on one hand, to convey the industrial seriousness of their operations with municipalities, government, and private companies; on the other hand, to communicate the transformative energy that drives them. Their current website failed to capture this duality or the real impact they create in decontaminating the planet.
Rembre is a B Certified Company leading comprehensive recycling management in Chile, acting as an active agent in planet decontamination. From the beginning, the company has developed a complete experience around recycling, taking charge of solving all issues related to recyclable materials, always complying with required regulations and protocols.
In a context where the environmental crisis demands urgent and concrete actions, Rembre faced a critical communication challenge. Its value proposition —being much more than a waste manager— was not adequately reflected in its digital channels. The company needed a visual transformation that conveyed its role as a catalyst for environmental change and a community educator.
The challenge was twofold: on one hand, to convey the industrial seriousness of their operations with municipalities, government, and private companies; on the other hand, to communicate the transformative energy that drives them. Their current website failed to capture this duality or the real impact they create in decontaminating the planet.
Rembre is a B Certified Company leading comprehensive recycling management in Chile, acting as an active agent in planet decontamination. From the beginning, the company has developed a complete experience around recycling, taking charge of solving all issues related to recyclable materials, always complying with required regulations and protocols.
In a context where the environmental crisis demands urgent and concrete actions, Rembre faced a critical communication challenge. Its value proposition —being much more than a waste manager— was not adequately reflected in its digital channels. The company needed a visual transformation that conveyed its role as a catalyst for environmental change and a community educator.
The challenge was twofold: on one hand, to convey the industrial seriousness of their operations with municipalities, government, and private companies; on the other hand, to communicate the transformative energy that drives them. Their current website failed to capture this duality or the real impact they create in decontaminating the planet.
The research showed that Rembre operated under a unique personality in the recycling sector: an 8 with a 7 wing on the Enneagram. This combination revealed an organization that merges direct leadership and the ability to tackle challenges (traits of the 8) with boundless energy and ingenious solutions (characteristics of the 7).
This duality explained the tension in their communication. Besides being an industrial waste management company, Rembre was also a consciousness activator that combined the strength to lead systemic changes with the creativity to inspire communities. Their true magic lay in transforming something as complex as industrial recycling into a positive change movement.
The acronym REMBRE encapsulated this comprehensive vision: Responsibility, Environment, Mining, Biotechnology, Recycling, Energy. Each letter represented a pillar of their holistic approach to sustainability.
The research showed that Rembre operated under a unique personality in the recycling sector: an 8 with a 7 wing on the Enneagram. This combination revealed an organization that merges direct leadership and the ability to tackle challenges (traits of the 8) with boundless energy and ingenious solutions (characteristics of the 7).
This duality explained the tension in their communication. Besides being an industrial waste management company, Rembre was also a consciousness activator that combined the strength to lead systemic changes with the creativity to inspire communities. Their true magic lay in transforming something as complex as industrial recycling into a positive change movement.
The acronym REMBRE encapsulated this comprehensive vision: Responsibility, Environment, Mining, Biotechnology, Recycling, Energy. Each letter represented a pillar of their holistic approach to sustainability.
The research showed that Rembre operated under a unique personality in the recycling sector: an 8 with a 7 wing on the Enneagram. This combination revealed an organization that merges direct leadership and the ability to tackle challenges (traits of the 8) with boundless energy and ingenious solutions (characteristics of the 7).
This duality explained the tension in their communication. Besides being an industrial waste management company, Rembre was also a consciousness activator that combined the strength to lead systemic changes with the creativity to inspire communities. Their true magic lay in transforming something as complex as industrial recycling into a positive change movement.
The acronym REMBRE encapsulated this comprehensive vision: Responsibility, Environment, Mining, Biotechnology, Recycling, Energy. Each letter represented a pillar of their holistic approach to sustainability.
Quick Overview
Quick Overview
Disrupt
Within the team's persona, essentially its culture, we uncovered an identity brimming with leadership traits and a drive for solution-seeking, fueled by the desire to inspire real change. We also identified the motivations of their audience: large companies needing guidance on the REP Law, municipalities aiming to reduce waste systematically, offices seeking green office programs, and events requiring efficient recycling logistics.
Mapping sessions facilitated the identification of key terms like energy, adaptability, and commitment. From this, a narrative was crafted centered on the simplicity of the proposition: those who choose Rembre gain access to support that includes the creation of clean points, staff training, comprehensive waste management, and the delivery of bioequivalence reports. This last aspect proved essential in clarifying the environmental impact of each action, backing it up with real numbers that emphasize the importance of a responsible service.
Rembre is for those who simply recycle.
Within the team's persona, essentially its culture, we uncovered an identity brimming with leadership traits and a drive for solution-seeking, fueled by the desire to inspire real change. We also identified the motivations of their audience: large companies needing guidance on the REP Law, municipalities aiming to reduce waste systematically, offices seeking green office programs, and events requiring efficient recycling logistics.
Mapping sessions facilitated the identification of key terms like energy, adaptability, and commitment. From this, a narrative was crafted centered on the simplicity of the proposition: those who choose Rembre gain access to support that includes the creation of clean points, staff training, comprehensive waste management, and the delivery of bioequivalence reports. This last aspect proved essential in clarifying the environmental impact of each action, backing it up with real numbers that emphasize the importance of a responsible service.
Rembre is for those who simply recycle.
Within the team's persona, essentially its culture, we uncovered an identity brimming with leadership traits and a drive for solution-seeking, fueled by the desire to inspire real change. We also identified the motivations of their audience: large companies needing guidance on the REP Law, municipalities aiming to reduce waste systematically, offices seeking green office programs, and events requiring efficient recycling logistics.
Mapping sessions facilitated the identification of key terms like energy, adaptability, and commitment. From this, a narrative was crafted centered on the simplicity of the proposition: those who choose Rembre gain access to support that includes the creation of clean points, staff training, comprehensive waste management, and the delivery of bioequivalence reports. This last aspect proved essential in clarifying the environmental impact of each action, backing it up with real numbers that emphasize the importance of a responsible service.
Rembre is for those who simply recycle.
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