Sábado
Unveiling the essence of enjoyment
Unveiling the essence of enjoyment
Context
Context
Sábado is a gastronomic creative studio founded by Javiera Sarratea and Andrea Tapia that operates between Chile and Spain. Their offering combines art direction, branding, naming, and content production for food & beverage brands, blending the Chilean market's keen interest in proposals that embrace local tradition with the competitive sophistication of the Spanish scene. In early 2024, the firm completed a rebranding process and aimed to consolidate its digital presence to drive growth in both territories.
The challenge was to transform this new look & feel into a web platform capable of showcasing the portfolio, clearly distinguishing the editorial side from the consultancy, and supporting international projection.
Sábado is a gastronomic creative studio founded by Javiera Sarratea and Andrea Tapia that operates between Chile and Spain. Their offering combines art direction, branding, naming, and content production for food & beverage brands, blending the Chilean market's keen interest in proposals that embrace local tradition with the competitive sophistication of the Spanish scene. In early 2024, the firm completed a rebranding process and aimed to consolidate its digital presence to drive growth in both territories.
The challenge was to transform this new look & feel into a web platform capable of showcasing the portfolio, clearly distinguishing the editorial side from the consultancy, and supporting international projection.
Sábado is a gastronomic creative studio founded by Javiera Sarratea and Andrea Tapia that operates between Chile and Spain. Their offering combines art direction, branding, naming, and content production for food & beverage brands, blending the Chilean market's keen interest in proposals that embrace local tradition with the competitive sophistication of the Spanish scene. In early 2024, the firm completed a rebranding process and aimed to consolidate its digital presence to drive growth in both territories.
The challenge was to transform this new look & feel into a web platform capable of showcasing the portfolio, clearly distinguishing the editorial side from the consultancy, and supporting international projection.
During the cultural analysis phase, we discovered that gastronomic brands always communicate sensory pleasure, yet they rarely reveal the creative process behind them. It's like they’re just a mere snapshot. Saturday, on the other hand, cultivates a perspective that celebrates both the experience and everything happening behind the scenes.
We thoroughly explored the studio culture, uncovering how their blend of enthusiasm and determination manifests in every project they tackle. We analyzed the duality of operating in two distinct markets: the emerging and diverse Chilean gastronomic landscape and the competitive Spanish environment. Through conversations with Javiera and Andrea, we understood that their passion for food transcends personal interests; it is the driving force behind their work and the way they connect with their clients.
During the cultural analysis phase, we discovered that gastronomic brands always communicate sensory pleasure, yet they rarely reveal the creative process behind them. It's like they’re just a mere snapshot. Saturday, on the other hand, cultivates a perspective that celebrates both the experience and everything happening behind the scenes.
We thoroughly explored the studio culture, uncovering how their blend of enthusiasm and determination manifests in every project they tackle. We analyzed the duality of operating in two distinct markets: the emerging and diverse Chilean gastronomic landscape and the competitive Spanish environment. Through conversations with Javiera and Andrea, we understood that their passion for food transcends personal interests; it is the driving force behind their work and the way they connect with their clients.
During the cultural analysis phase, we discovered that gastronomic brands always communicate sensory pleasure, yet they rarely reveal the creative process behind them. It's like they’re just a mere snapshot. Saturday, on the other hand, cultivates a perspective that celebrates both the experience and everything happening behind the scenes.
We thoroughly explored the studio culture, uncovering how their blend of enthusiasm and determination manifests in every project they tackle. We analyzed the duality of operating in two distinct markets: the emerging and diverse Chilean gastronomic landscape and the competitive Spanish environment. Through conversations with Javiera and Andrea, we understood that their passion for food transcends personal interests; it is the driving force behind their work and the way they connect with their clients.
Quick Overview
Quick Overview
Disrupt
We discovered in their team personality, an "Enneagram 7 with an 8 wing," reflecting a continuous quest for new experiences and challenges, combined with a determination to break away from the established norms. This understanding allowed us to capture the essence of Sábado: a studio that enjoys challenging standards and creating creative proposals that deeply resonate with their audience.
With that insight, on the Sábado website, we had the freedom to break some rules regarding layout or interaction to consistently communicate the type of company they are.
We discovered in their team personality, an "Enneagram 7 with an 8 wing," reflecting a continuous quest for new experiences and challenges, combined with a determination to break away from the established norms. This understanding allowed us to capture the essence of Sábado: a studio that enjoys challenging standards and creating creative proposals that deeply resonate with their audience.
With that insight, on the Sábado website, we had the freedom to break some rules regarding layout or interaction to consistently communicate the type of company they are.
We discovered in their team personality, an "Enneagram 7 with an 8 wing," reflecting a continuous quest for new experiences and challenges, combined with a determination to break away from the established norms. This understanding allowed us to capture the essence of Sábado: a studio that enjoys challenging standards and creating creative proposals that deeply resonate with their audience.
With that insight, on the Sábado website, we had the freedom to break some rules regarding layout or interaction to consistently communicate the type of company they are.