Somatic Freedom
Revolutionizing well-being through ancient wisdom and modern science
Revolutionizing well-being through ancient wisdom and modern science
Context
Context
The world of wellness has become a realm filled with inflated promises: miraculous formulas, gurus, and experiences bordering on "scams." Amidst this noise, Berenice, its founder, faced a life-altering question: how to speak to those genuinely seeking transformation without masking depth with superficiality?
Together with her team, she combined ancient philosophy, neuroscience, and practices like yoga, meditation, and somatic work for almost 10 years. They did so with uncommon rigor for the industry. The challenge was to translate this richness without falling into magical rhetoric or sounding academic. They wanted to present themselves as they truly were: a serious, experiential, and above all, human proposition. A budding school of awareness for those ready to do the work.
The world of wellness has become a realm filled with inflated promises: miraculous formulas, gurus, and experiences bordering on "scams." Amidst this noise, Berenice, its founder, faced a life-altering question: how to speak to those genuinely seeking transformation without masking depth with superficiality?
Together with her team, she combined ancient philosophy, neuroscience, and practices like yoga, meditation, and somatic work for almost 10 years. They did so with uncommon rigor for the industry. The challenge was to translate this richness without falling into magical rhetoric or sounding academic. They wanted to present themselves as they truly were: a serious, experiential, and above all, human proposition. A budding school of awareness for those ready to do the work.
The world of wellness has become a realm filled with inflated promises: miraculous formulas, gurus, and experiences bordering on "scams." Amidst this noise, Berenice, its founder, faced a life-altering question: how to speak to those genuinely seeking transformation without masking depth with superficiality?
Together with her team, she combined ancient philosophy, neuroscience, and practices like yoga, meditation, and somatic work for almost 10 years. They did so with uncommon rigor for the industry. The challenge was to translate this richness without falling into magical rhetoric or sounding academic. They wanted to present themselves as they truly were: a serious, experiential, and above all, human proposition. A budding school of awareness for those ready to do the work.
Somatic Freedom offered personal liberation tools. Unlike the cliché of a coach or therapist as a savior, we found that the Somatic Freedom team saw themselves as facilitators of autonomy.
The magic element lay in their organizational culture: a team with a Enneatype 2 personality (the helper) who lived what they taught. Each member maintained a rigorous personal practice of the disciplines they shared. This congruence between life and teaching created a palpable spirit that we could already shape.
Somatic aimed to deliver to their users the compass to navigate their own well-being. This approach of shared accountability transformed our understanding. Their purpose was to awaken each person's ability to regulate their own lifestyle with freedom and conscious choice.
Somatic Freedom offered personal liberation tools. Unlike the cliché of a coach or therapist as a savior, we found that the Somatic Freedom team saw themselves as facilitators of autonomy.
The magic element lay in their organizational culture: a team with a Enneatype 2 personality (the helper) who lived what they taught. Each member maintained a rigorous personal practice of the disciplines they shared. This congruence between life and teaching created a palpable spirit that we could already shape.
Somatic aimed to deliver to their users the compass to navigate their own well-being. This approach of shared accountability transformed our understanding. Their purpose was to awaken each person's ability to regulate their own lifestyle with freedom and conscious choice.
Somatic Freedom offered personal liberation tools. Unlike the cliché of a coach or therapist as a savior, we found that the Somatic Freedom team saw themselves as facilitators of autonomy.
The magic element lay in their organizational culture: a team with a Enneatype 2 personality (the helper) who lived what they taught. Each member maintained a rigorous personal practice of the disciplines they shared. This congruence between life and teaching created a palpable spirit that we could already shape.
Somatic aimed to deliver to their users the compass to navigate their own well-being. This approach of shared accountability transformed our understanding. Their purpose was to awaken each person's ability to regulate their own lifestyle with freedom and conscious choice.
Quick Overview
Quick Overview
Disrupt
The new brand narrative materialized into an aesthetic we call Somadelic, a visual fusion that blends the sensory realm of the conscious body (soma) with the soft psychedelic sensitivity (delic). This aesthetic emerges from the intersection of neuroscience, contemporary spirituality, and digital design, crafting an experience that activates the senses, body memory, and awareness.
The developed visual system showcases ethereal gradients in neon pastel tones that breathe and flow, symbolizing vital energy and the internal movement of somatic work. The blurred circles represent energy fields and expanded states of consciousness, while the clear editorial typography maintains the technical seriousness and scientific precision of the concept.
Each object is linked to a healing tool: colors that regulate the nervous system, shapes that invite introspection, and compositions that serve as catalysts for inner transformation. The color palette evolves from deep blues evoking introspection to warm pinks that embrace with compassion, transitioning through luminous yellows that awaken awareness.
The new brand narrative materialized into an aesthetic we call Somadelic, a visual fusion that blends the sensory realm of the conscious body (soma) with the soft psychedelic sensitivity (delic). This aesthetic emerges from the intersection of neuroscience, contemporary spirituality, and digital design, crafting an experience that activates the senses, body memory, and awareness.
The developed visual system showcases ethereal gradients in neon pastel tones that breathe and flow, symbolizing vital energy and the internal movement of somatic work. The blurred circles represent energy fields and expanded states of consciousness, while the clear editorial typography maintains the technical seriousness and scientific precision of the concept.
Each object is linked to a healing tool: colors that regulate the nervous system, shapes that invite introspection, and compositions that serve as catalysts for inner transformation. The color palette evolves from deep blues evoking introspection to warm pinks that embrace with compassion, transitioning through luminous yellows that awaken awareness.
The new brand narrative materialized into an aesthetic we call Somadelic, a visual fusion that blends the sensory realm of the conscious body (soma) with the soft psychedelic sensitivity (delic). This aesthetic emerges from the intersection of neuroscience, contemporary spirituality, and digital design, crafting an experience that activates the senses, body memory, and awareness.
The developed visual system showcases ethereal gradients in neon pastel tones that breathe and flow, symbolizing vital energy and the internal movement of somatic work. The blurred circles represent energy fields and expanded states of consciousness, while the clear editorial typography maintains the technical seriousness and scientific precision of the concept.
Each object is linked to a healing tool: colors that regulate the nervous system, shapes that invite introspection, and compositions that serve as catalysts for inner transformation. The color palette evolves from deep blues evoking introspection to warm pinks that embrace with compassion, transitioning through luminous yellows that awaken awareness.
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