Tierraverde
Own your climate
Own your climate
Context
Context
Tierraverde had been developing hydraulic engineering and irrigation projects in Chile for over 30 years. It was the life project of Felipe Cáceres, who had built a solid company in the sector. However, climate change began introducing new challenges: late frosts and heatwaves that destroyed entire crops.
The turning point came when Felipe's children —Ismael, Álvaro, and Sofía— joined the business after solidifying their own professional backgrounds. From these fresh perspectives, the company had to decide whether to remain a specialist in irrigation or expand into climate adaptation technologies.
The first milestone of this transformation was a brand image developed by Gaggero, which now required a narrative reflecting this evolution, along with a website capable of hosting it.
Tierraverde had been developing hydraulic engineering and irrigation projects in Chile for over 30 years. It was the life project of Felipe Cáceres, who had built a solid company in the sector. However, climate change began introducing new challenges: late frosts and heatwaves that destroyed entire crops.
The turning point came when Felipe's children —Ismael, Álvaro, and Sofía— joined the business after solidifying their own professional backgrounds. From these fresh perspectives, the company had to decide whether to remain a specialist in irrigation or expand into climate adaptation technologies.
The first milestone of this transformation was a brand image developed by Gaggero, which now required a narrative reflecting this evolution, along with a website capable of hosting it.
Tierraverde had been developing hydraulic engineering and irrigation projects in Chile for over 30 years. It was the life project of Felipe Cáceres, who had built a solid company in the sector. However, climate change began introducing new challenges: late frosts and heatwaves that destroyed entire crops.
The turning point came when Felipe's children —Ismael, Álvaro, and Sofía— joined the business after solidifying their own professional backgrounds. From these fresh perspectives, the company had to decide whether to remain a specialist in irrigation or expand into climate adaptation technologies.
The first milestone of this transformation was a brand image developed by Gaggero, which now required a narrative reflecting this evolution, along with a website capable of hosting it.
In Chile, farmers had accepted that losses from extreme weather events were inevitable. This resignation was so normalized that no one questioned if there were alternatives.
Thanks to the combination of the accumulated technical knowledge by Felipe, the tech-driven vision of the new generation, and extremely efficient products like Pulsator205™ & Pulsemax360º, we were facing a masterful triad that provides security while offering world-class solutions. All of this opens the possibility for farmers to stop being victims of the climate.
In Chile, farmers had accepted that losses from extreme weather events were inevitable. This resignation was so normalized that no one questioned if there were alternatives.
Thanks to the combination of the accumulated technical knowledge by Felipe, the tech-driven vision of the new generation, and extremely efficient products like Pulsator205™ & Pulsemax360º, we were facing a masterful triad that provides security while offering world-class solutions. All of this opens the possibility for farmers to stop being victims of the climate.
In Chile, farmers had accepted that losses from extreme weather events were inevitable. This resignation was so normalized that no one questioned if there were alternatives.
Thanks to the combination of the accumulated technical knowledge by Felipe, the tech-driven vision of the new generation, and extremely efficient products like Pulsator205™ & Pulsemax360º, we were facing a masterful triad that provides security while offering world-class solutions. All of this opens the possibility for farmers to stop being victims of the climate.
Quick Overview
Quick Overview
Disrupt
"Take Control of Your Climate" was established as the brand promise. This statement encapsulated its primary objective, personal commitment, and purpose. Bringing together all the knowledge in energy efficiency, engineering, agronomy, and more, to enable farmers to actively manage the climate conditions of their crops.
Among all the elements that make up Tierraverde's strategy, in a market as competitive as agriculture, the most powerful by far is building community, connections, relationships, and bridges with all agents in the sector.
With them, we've streamlined a flow that allows each implemented project to be documented and shared, building a library of practical evidence, along with a knowledge hub on frost control and climate adaptation technologies, catering to the specific searches and needs of our farmers.
The result over all these years has been a profound transformation. Tierraverde has evolved from an irrigation system provider to a technology partner in hydraulic engineering and climate adaptation.
"Take Control of Your Climate" was established as the brand promise. This statement encapsulated its primary objective, personal commitment, and purpose. Bringing together all the knowledge in energy efficiency, engineering, agronomy, and more, to enable farmers to actively manage the climate conditions of their crops.
Among all the elements that make up Tierraverde's strategy, in a market as competitive as agriculture, the most powerful by far is building community, connections, relationships, and bridges with all agents in the sector.
With them, we've streamlined a flow that allows each implemented project to be documented and shared, building a library of practical evidence, along with a knowledge hub on frost control and climate adaptation technologies, catering to the specific searches and needs of our farmers.
The result over all these years has been a profound transformation. Tierraverde has evolved from an irrigation system provider to a technology partner in hydraulic engineering and climate adaptation.
"Take Control of Your Climate" was established as the brand promise. This statement encapsulated its primary objective, personal commitment, and purpose. Bringing together all the knowledge in energy efficiency, engineering, agronomy, and more, to enable farmers to actively manage the climate conditions of their crops.
Among all the elements that make up Tierraverde's strategy, in a market as competitive as agriculture, the most powerful by far is building community, connections, relationships, and bridges with all agents in the sector.
With them, we've streamlined a flow that allows each implemented project to be documented and shared, building a library of practical evidence, along with a knowledge hub on frost control and climate adaptation technologies, catering to the specific searches and needs of our farmers.
The result over all these years has been a profound transformation. Tierraverde has evolved from an irrigation system provider to a technology partner in hydraulic engineering and climate adaptation.
Reach
Brand Story
Web Design
Web Development
Content
Stack Consolidation
Conceptualization
Profile
Companies
Industry
Agri
Tech
Powerful Energy