Uppercap
The spark that ignites tomorrow's economy
The spark that ignites tomorrow's economy
Context
Context
Uppercap is a fintech platform that empowers investment and financing for companies through the tokenization of their shares on a blockchain, additionally facilitating the exchange of these tokens as "digital shares." To achieve this, the startup developed its own Ethereum-based blockchain along with robust reporting and validation processes, thereby creating a revolutionary solution that delivers simple and secure liquidity to small and medium-sized enterprises (SMEs).
Under this proposal, Uppercap emerges to democratize the financing of those companies that need it most but are often overlooked by the traditional system – precisely the SMEs that drive a country's economy. However, at the project's inception, their brand positioning was practically “a blank slate,” although it had a solid foundation of experience and values that conferred intrinsic security and transparency. This value-backed assurance, enhanced by its partnership with Primus BI, granted credibility to Uppercap's innovative vision from the outset.
Uppercap is a fintech platform that empowers investment and financing for companies through the tokenization of their shares on a blockchain, additionally facilitating the exchange of these tokens as "digital shares." To achieve this, the startup developed its own Ethereum-based blockchain along with robust reporting and validation processes, thereby creating a revolutionary solution that delivers simple and secure liquidity to small and medium-sized enterprises (SMEs).
Under this proposal, Uppercap emerges to democratize the financing of those companies that need it most but are often overlooked by the traditional system – precisely the SMEs that drive a country's economy. However, at the project's inception, their brand positioning was practically “a blank slate,” although it had a solid foundation of experience and values that conferred intrinsic security and transparency. This value-backed assurance, enhanced by its partnership with Primus BI, granted credibility to Uppercap's innovative vision from the outset.
Uppercap is a fintech platform that empowers investment and financing for companies through the tokenization of their shares on a blockchain, additionally facilitating the exchange of these tokens as "digital shares." To achieve this, the startup developed its own Ethereum-based blockchain along with robust reporting and validation processes, thereby creating a revolutionary solution that delivers simple and secure liquidity to small and medium-sized enterprises (SMEs).
Under this proposal, Uppercap emerges to democratize the financing of those companies that need it most but are often overlooked by the traditional system – precisely the SMEs that drive a country's economy. However, at the project's inception, their brand positioning was practically “a blank slate,” although it had a solid foundation of experience and values that conferred intrinsic security and transparency. This value-backed assurance, enhanced by its partnership with Primus BI, granted credibility to Uppercap's innovative vision from the outset.
The essence of Uppercap is envisioned as “a response to the current financial establishment”. This highlights a fundamental tension between traditional financial practices and Uppercap's vision to democratize investment opportunities. Their mission to “democratize funding for small and medium-sized enterprises” aims to dismantle the limiting belief that only large companies are fundable, directly addressing the paradox of a market that often overlooks those who truly drive the economy.
On the internal cultural front, there are strongly identified convictions and values. Uppercap firmly believes that “there is a right way to do things” and champions the possibility of win-win business models without fine print. This transparent and idealistic philosophy is reflected in their work approach: they promote autonomy with a flat structure (implementing agile methodologies like scrum) and encourage strategic partnerships to decentralize functions.
The essence of Uppercap is envisioned as “a response to the current financial establishment”. This highlights a fundamental tension between traditional financial practices and Uppercap's vision to democratize investment opportunities. Their mission to “democratize funding for small and medium-sized enterprises” aims to dismantle the limiting belief that only large companies are fundable, directly addressing the paradox of a market that often overlooks those who truly drive the economy.
On the internal cultural front, there are strongly identified convictions and values. Uppercap firmly believes that “there is a right way to do things” and champions the possibility of win-win business models without fine print. This transparent and idealistic philosophy is reflected in their work approach: they promote autonomy with a flat structure (implementing agile methodologies like scrum) and encourage strategic partnerships to decentralize functions.
The essence of Uppercap is envisioned as “a response to the current financial establishment”. This highlights a fundamental tension between traditional financial practices and Uppercap's vision to democratize investment opportunities. Their mission to “democratize funding for small and medium-sized enterprises” aims to dismantle the limiting belief that only large companies are fundable, directly addressing the paradox of a market that often overlooks those who truly drive the economy.
On the internal cultural front, there are strongly identified convictions and values. Uppercap firmly believes that “there is a right way to do things” and champions the possibility of win-win business models without fine print. This transparent and idealistic philosophy is reflected in their work approach: they promote autonomy with a flat structure (implementing agile methodologies like scrum) and encourage strategic partnerships to decentralize functions.
Quick Overview
Quick Overview
Disrupt
With these findings, the strategy development focused on translating Uppercap's tensions and values into an empathetic brand identity. The idea of Uppercap as a catalyst for change became powerful in the brand narrative: observing Uppercap is “witnessing the spark that gives rise to the flame that could ignite the economy of the future.” This metaphor of the spark captured both the urgency to ignite new opportunities in a stagnant sector and the optimism of building a prosperous future through financial innovation.
From this conceptualization was born the brand promise summarized in the tagline “Ignite the economy of tomorrow”, which crystallizes its purpose. Uppercap invites us to light up the future we want to inhabit, mobilizing entrepreneurs and investors to be active participants in this transformation. With this promise, the brand confronts the fears and doubts of the traditional financial ecosystem.
With these findings, the strategy development focused on translating Uppercap's tensions and values into an empathetic brand identity. The idea of Uppercap as a catalyst for change became powerful in the brand narrative: observing Uppercap is “witnessing the spark that gives rise to the flame that could ignite the economy of the future.” This metaphor of the spark captured both the urgency to ignite new opportunities in a stagnant sector and the optimism of building a prosperous future through financial innovation.
From this conceptualization was born the brand promise summarized in the tagline “Ignite the economy of tomorrow”, which crystallizes its purpose. Uppercap invites us to light up the future we want to inhabit, mobilizing entrepreneurs and investors to be active participants in this transformation. With this promise, the brand confronts the fears and doubts of the traditional financial ecosystem.
With these findings, the strategy development focused on translating Uppercap's tensions and values into an empathetic brand identity. The idea of Uppercap as a catalyst for change became powerful in the brand narrative: observing Uppercap is “witnessing the spark that gives rise to the flame that could ignite the economy of the future.” This metaphor of the spark captured both the urgency to ignite new opportunities in a stagnant sector and the optimism of building a prosperous future through financial innovation.
From this conceptualization was born the brand promise summarized in the tagline “Ignite the economy of tomorrow”, which crystallizes its purpose. Uppercap invites us to light up the future we want to inhabit, mobilizing entrepreneurs and investors to be active participants in this transformation. With this promise, the brand confronts the fears and doubts of the traditional financial ecosystem.