Wavv Spirits
Awakening the senses: savor the music with Wavv Spirits
Awakening the senses: savor the music with Wavv Spirits
Context
Context
Wavv Spirits is a Chilean craft gin that blends slow distillation with musical culture through an unprecedented sound wave aging process. The brand hit the market months before the pandemic with the ambition to break the mold of the industry, contribute to the local scene, and position itself as the distinct choice compared to other gins.
With the expansion of Covid‑19 and iOS privacy changes, the team faced the dreaded “Facebook Hell”: unpredictable platforms, declining paid reach, and over-reliance on algorithms. At that critical point, they needed their own communication strategy and a design system that accelerated visual production, generated organic reach, and built an audience owning their own data.
Wavv Spirits is a Chilean craft gin that blends slow distillation with musical culture through an unprecedented sound wave aging process. The brand hit the market months before the pandemic with the ambition to break the mold of the industry, contribute to the local scene, and position itself as the distinct choice compared to other gins.
With the expansion of Covid‑19 and iOS privacy changes, the team faced the dreaded “Facebook Hell”: unpredictable platforms, declining paid reach, and over-reliance on algorithms. At that critical point, they needed their own communication strategy and a design system that accelerated visual production, generated organic reach, and built an audience owning their own data.
Wavv Spirits is a Chilean craft gin that blends slow distillation with musical culture through an unprecedented sound wave aging process. The brand hit the market months before the pandemic with the ambition to break the mold of the industry, contribute to the local scene, and position itself as the distinct choice compared to other gins.
With the expansion of Covid‑19 and iOS privacy changes, the team faced the dreaded “Facebook Hell”: unpredictable platforms, declining paid reach, and over-reliance on algorithms. At that critical point, they needed their own communication strategy and a design system that accelerated visual production, generated organic reach, and built an audience owning their own data.
By exploring their deep motivations, we uncovered a tension between creative passion and the fear of failure; this drive pushed them to seek a sensory experience that excites and connects. When defining their purpose as “creating something different through music”, they recognized that their method—aging alcohol with sound—had real cultural value: human synesthesia facilitates a dialogue between taste and music.
Market analysis confirmed a trend toward artisanal products and meaningful experiences. Their audience is a sophisticated and curious niche, music lover and affluent, who values authenticity and cultural impact. This alignment between internal DNA and social desire revealed the central insight: a gin made with music, art, and science quenches the thirst for originality of consumers looking to make their mark.
By exploring their deep motivations, we uncovered a tension between creative passion and the fear of failure; this drive pushed them to seek a sensory experience that excites and connects. When defining their purpose as “creating something different through music”, they recognized that their method—aging alcohol with sound—had real cultural value: human synesthesia facilitates a dialogue between taste and music.
Market analysis confirmed a trend toward artisanal products and meaningful experiences. Their audience is a sophisticated and curious niche, music lover and affluent, who values authenticity and cultural impact. This alignment between internal DNA and social desire revealed the central insight: a gin made with music, art, and science quenches the thirst for originality of consumers looking to make their mark.
By exploring their deep motivations, we uncovered a tension between creative passion and the fear of failure; this drive pushed them to seek a sensory experience that excites and connects. When defining their purpose as “creating something different through music”, they recognized that their method—aging alcohol with sound—had real cultural value: human synesthesia facilitates a dialogue between taste and music.
Market analysis confirmed a trend toward artisanal products and meaningful experiences. Their audience is a sophisticated and curious niche, music lover and affluent, who values authenticity and cultural impact. This alignment between internal DNA and social desire revealed the central insight: a gin made with music, art, and science quenches the thirst for originality of consumers looking to make their mark.
Quick Overview
Quick Overview
Disrupt
Wavv redefined its personality as a type 4w5 of the Enneagram: emotionally authentic and intellectually curious. With this foundation, the creative concept “We are the flavor of sound” was born, serving as a narrative compass that connects the senses and guides every message.
The brand language embraced synaesthesia: metaphors that blend touch, taste, and audio—“blazing hugs”, “chilly words”—allowing the audience to literally savor the music. This narrative coherence was projected in a visual system inspired by sonic textures and sensory palettes, ensuring consistency and agility across all touchpoints.
To navigate the volatile digital ecosystem, the strategy focused on organic content and actions that speak through their actions. A scalable framework of sections was designed—Sonic Encounters, Spirit Gallery, Vibra High—intended to grow with the community, measure awareness, engagement, and conversion, and establish Wavv as a cultural reference that resonates in real-time with its audience.
Wavv redefined its personality as a type 4w5 of the Enneagram: emotionally authentic and intellectually curious. With this foundation, the creative concept “We are the flavor of sound” was born, serving as a narrative compass that connects the senses and guides every message.
The brand language embraced synaesthesia: metaphors that blend touch, taste, and audio—“blazing hugs”, “chilly words”—allowing the audience to literally savor the music. This narrative coherence was projected in a visual system inspired by sonic textures and sensory palettes, ensuring consistency and agility across all touchpoints.
To navigate the volatile digital ecosystem, the strategy focused on organic content and actions that speak through their actions. A scalable framework of sections was designed—Sonic Encounters, Spirit Gallery, Vibra High—intended to grow with the community, measure awareness, engagement, and conversion, and establish Wavv as a cultural reference that resonates in real-time with its audience.
Wavv redefined its personality as a type 4w5 of the Enneagram: emotionally authentic and intellectually curious. With this foundation, the creative concept “We are the flavor of sound” was born, serving as a narrative compass that connects the senses and guides every message.
The brand language embraced synaesthesia: metaphors that blend touch, taste, and audio—“blazing hugs”, “chilly words”—allowing the audience to literally savor the music. This narrative coherence was projected in a visual system inspired by sonic textures and sensory palettes, ensuring consistency and agility across all touchpoints.
To navigate the volatile digital ecosystem, the strategy focused on organic content and actions that speak through their actions. A scalable framework of sections was designed—Sonic Encounters, Spirit Gallery, Vibra High—intended to grow with the community, measure awareness, engagement, and conversion, and establish Wavv as a cultural reference that resonates in real-time with its audience.
Client
Reach
Profile
Entrepreneurs
Industry
Eats & Drinks