Xpendit
When accounting automation becomes a conversation
When accounting automation becomes a conversation
Context
Context
Managing business expenses in Latin America presents a paradox: medium and large companies crave complete control over their transactions, yet traditional processes are time-consuming and create friction between departments. Xpendit entered the market with an ambitious proposition: to fully digitalize operational expense management by merging corporate cards with workflow automation.
However, as they developed their digital presence, Xpendit faced a critical challenge. Their platform performed exceptionally, but the website failed to convey the true scale of their value proposition. In a market saturated with fintech solutions, they needed to clearly stand apart from competitors offering similar features. The question was: how to make accounting automation feel as natural as everyday conversation?
Managing business expenses in Latin America presents a paradox: medium and large companies crave complete control over their transactions, yet traditional processes are time-consuming and create friction between departments. Xpendit entered the market with an ambitious proposition: to fully digitalize operational expense management by merging corporate cards with workflow automation.
However, as they developed their digital presence, Xpendit faced a critical challenge. Their platform performed exceptionally, but the website failed to convey the true scale of their value proposition. In a market saturated with fintech solutions, they needed to clearly stand apart from competitors offering similar features. The question was: how to make accounting automation feel as natural as everyday conversation?
Managing business expenses in Latin America presents a paradox: medium and large companies crave complete control over their transactions, yet traditional processes are time-consuming and create friction between departments. Xpendit entered the market with an ambitious proposition: to fully digitalize operational expense management by merging corporate cards with workflow automation.
However, as they developed their digital presence, Xpendit faced a critical challenge. Their platform performed exceptionally, but the website failed to convey the true scale of their value proposition. In a market saturated with fintech solutions, they needed to clearly stand apart from competitors offering similar features. The question was: how to make accounting automation feel as natural as everyday conversation?
The development of Irrumpe showed us that the real magic of your product didn't lie in its technology, but in something far more human: ease of use. During the research sessions, we identified a revealing pattern in how Xpendit's customers described their product.
"This is almost magical... that's not reflected in communication," was the phrase that changed everything. The team had developed an accounting automation system so sophisticated that it practically eliminated manual work, but in their communication, they focused on technical features instead of the human impact. The true differentiation emerged when their own clients mentioned: "No [solution] is as easy as chatting on WhatsApp."
There lay the key insight: Xpendit had managed to turn business expense management into something as simple as sending a WhatsApp message. The company wasn't selling financial software; it was selling returned time to employees and peace of mind to financial directors.
The development of Irrumpe showed us that the real magic of your product didn't lie in its technology, but in something far more human: ease of use. During the research sessions, we identified a revealing pattern in how Xpendit's customers described their product.
"This is almost magical... that's not reflected in communication," was the phrase that changed everything. The team had developed an accounting automation system so sophisticated that it practically eliminated manual work, but in their communication, they focused on technical features instead of the human impact. The true differentiation emerged when their own clients mentioned: "No [solution] is as easy as chatting on WhatsApp."
There lay the key insight: Xpendit had managed to turn business expense management into something as simple as sending a WhatsApp message. The company wasn't selling financial software; it was selling returned time to employees and peace of mind to financial directors.
The development of Irrumpe showed us that the real magic of your product didn't lie in its technology, but in something far more human: ease of use. During the research sessions, we identified a revealing pattern in how Xpendit's customers described their product.
"This is almost magical... that's not reflected in communication," was the phrase that changed everything. The team had developed an accounting automation system so sophisticated that it practically eliminated manual work, but in their communication, they focused on technical features instead of the human impact. The true differentiation emerged when their own clients mentioned: "No [solution] is as easy as chatting on WhatsApp."
There lay the key insight: Xpendit had managed to turn business expense management into something as simple as sending a WhatsApp message. The company wasn't selling financial software; it was selling returned time to employees and peace of mind to financial directors.
Quick Overview
Quick Overview
Disrupt
The new website translated this revelation into pure visual energy. We moved from technical copy to a straight, simple promise: "Put all your expense management on autopilot". This statement captures the product's essence: total automation without complexity.
The visual architecture blends the platform's real dashboard with floating elements that suggest fluidity and movement. This composition eradicates the perception of rigid software, positioning Xpendit as a natural extension of the business workflow.
The explicit mention of WhatsApp in the subtitle "We automate expense management using AI and WhatsApp" turns a technical feature into an emotional promise: managing business expenses will be as easy as chatting. This creative decision transforms financial complexity into conversational simplicity.
The result is a website that exudes confidence through recognizable client logos and projects innovation with its AI-centered value proposition. The new digital presence not only informs about functionalities; it demonstrates the experience of using a tool that thinks for you.
The new website translated this revelation into pure visual energy. We moved from technical copy to a straight, simple promise: "Put all your expense management on autopilot". This statement captures the product's essence: total automation without complexity.
The visual architecture blends the platform's real dashboard with floating elements that suggest fluidity and movement. This composition eradicates the perception of rigid software, positioning Xpendit as a natural extension of the business workflow.
The explicit mention of WhatsApp in the subtitle "We automate expense management using AI and WhatsApp" turns a technical feature into an emotional promise: managing business expenses will be as easy as chatting. This creative decision transforms financial complexity into conversational simplicity.
The result is a website that exudes confidence through recognizable client logos and projects innovation with its AI-centered value proposition. The new digital presence not only informs about functionalities; it demonstrates the experience of using a tool that thinks for you.
The new website translated this revelation into pure visual energy. We moved from technical copy to a straight, simple promise: "Put all your expense management on autopilot". This statement captures the product's essence: total automation without complexity.
The visual architecture blends the platform's real dashboard with floating elements that suggest fluidity and movement. This composition eradicates the perception of rigid software, positioning Xpendit as a natural extension of the business workflow.
The explicit mention of WhatsApp in the subtitle "We automate expense management using AI and WhatsApp" turns a technical feature into an emotional promise: managing business expenses will be as easy as chatting. This creative decision transforms financial complexity into conversational simplicity.
The result is a website that exudes confidence through recognizable client logos and projects innovation with its AI-centered value proposition. The new digital presence not only informs about functionalities; it demonstrates the experience of using a tool that thinks for you.
Client
Reach
Brand Story
Web Design
Web Development
Profile
Startups
Industry
Fintech
Automation